Bachelor of Business Administration (B.B.A.) Major in Marketing (Professional Sales Concentration)
Minimum required: 120 semester credit hours
Admission Requirements
Admission to the College is competitive, and a student must be admitted to the College to pursue a B.B.A. degree. Consideration for admission to McCoy College undergraduate programs is based on specific admission criteria.
To be considered for admission to McCoy College, students should list a business major as their first-choice major, (accounting, information systems and analytics, economics, finance, management, or marketing) and apply to Texas State by the stated deadlines on the Undergraduate Admissions website.
Students who are admitted to the University but denied admission to McCoy College will be considered for admission to their second choice major or if one is not listed, students will be declared as a Pre-Business major.
Admission Process for Prospective Texas State Students
Freshman: Students admitted to Texas State as a freshman will be automatically admitted to McCoy College if they meet Assured Admission requirements and select a business major as their first-choice major.
Transfer: Students admitted to Texas State as a Transfer will be automatically admitted to McCoy College if they meet Program Entry requirements based on total semester credit hours earned and select a business major as their first-choice major.
Admission Process for Current Texas State Students
For current Texas State students, an internal application is available online on the CenturyLink Academic Advising Center website. Students attending Texas State who are currently on academic probation are not eligible for admission to McCoy College.
General Requirements
- For the B.B.A. degree, any McCoy College student whose Texas State GPA drops below a 2.0 is placed on probation by Texas State and on restricted status by McCoy College. Students on restricted status must increase their Texas State GPA to at least 2.0 in the subsequent semester or their admission to McCoy College will be voided. Students are required to meet with a representative of the McCoy College Academic Advising Center to remove probation holds; otherwise, the hold will prevent registration or schedule changes. A student whose admission is voided may regain admission to McCoy College by going through the application process and competing with other applicants for openings. Students with a Texas State GPA below a 2.0 are also subject to the University academic probation and suspension policies.
- All students seeking the B.B.A. must complete the following general education core curriculum courses as required by McCoy College. The general education core curriculum courses are listed in the degree plan below along with the statewide component code number. See the General Education Core Curriculum section of this catalog for other information about the general education core curriculum.
- To provide a common body of knowledge in business, all students seeking the B.B.A. must complete the following common core of business courses or their equivalents as required by the McCoy College:
Course List Code Title Hours B A 1310 Introduction to Business 3 ISAN 1323 Introduction to Microcomputer Applications 3 ECO 2314 Principles of Microeconomics 3 ECO 2315 Principles of Macroeconomics 3 ANLY 2333 Business Statistics 3 ACC 2361 Introduction to Financial Accounting 3 ACC 2362 Introduction to Managerial Accounting 3 B A 3110 Professional Development I 1 B A 3120 Professional Development II 1 BLAW 3301 Legal Environment of Business 3 MGT 3303 Management of Organizations 3 FIN 3312 Business Finance 3 MKT 3343 Principles of Marketing 3 MGT 3353 Business Communication 3 ISAN 3380 Enterprise Information Technology and Business Intelligence 3 MGT 4335 Strategic Management and Business Policy 3 - A combination of courses in the major program area specified by the appropriate academic department and restricted upper-division business electives to complement the major are also required for the B.B.A.
- Free electives to achieve a minimum total of 120 semester hours are also required. To ensure compliance with the course requirements for a B.B.A. degree, students should follow the general sequence of courses specified for the curriculum in this section of the catalog.
- Also, students who did not complete satisfactorily at least two years of the same foreign language in high school must complete two semesters (6-8 hours) of a single foreign language in college.
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Nine hours of designated “writing intensive” (WI) courses must be completed at Texas State to satisfy degree requirements.
- For transfer students, 24 semester credit hours in the business core curriculum (or their equivalents) may be transferred from a Texas public institution of higher education for the Business Administration and Management Field of Study and be applied to the B.B.A. major in Marketing at Texas State University. More information about the Field of Study is available in the Academic Policies section of this catalog. If transferring additional business courses, please contact the McCoy College of Business CenturyLink Academic Advising Center for assistance. The transferable Texas Common Course Number (TCCN) is listed below the Texas State University course number in the following course list. Students who complete MATH 1319 (TCCN:MATH 1324) in the FOS will receive 3 semester credit hours towards free electives.
Course List Code Title Hours ISAN 1323 Introduction to Microcomputer Applications (Directed Elective) 3 TCCN: BCIS 1305 B A 1310 Introduction to Business 3 TCCN: BUSI 1301 ECO 2314 Principles of Microeconomics 3 TCCN: ECON 2302 ECO 2315 Principles of Macroeconomics 3 TCCN: ECON 2301 ACC 2361 Introduction to Financial Accounting 3 TCCN: ACCT 2301 ACC 2362 Introduction to Managerial Accounting 3 TCCN: ACCT 2302 ANLY 2333 Business Statistics (Directed Elective) 3 TCCN: BUSI 2305 Elective 3 TCCN: MATH 1324 Total Hours 24 - Students must achieve the following minimum grade-point averages for graduation:
- a Texas State GPA of 2.00
- a Business GPA of 2.25 (includes common business core, major(s), and restrictive/advanced electives); and
- a GPA of 2.0 in the minor(s).
Course Requirements
| Freshman | |||
|---|---|---|---|
| First Semester | Hours | Second Semester | Hours |
| ENG 1310 (Communication Component Code 010 [TCCN ENGL 1301]) | 3 | ENG 1320 (Communication Component Code 010 [TCCN ENGL 1302]) | 3 |
| MATH 1329 (Mathematics Component 020 [TCCN MATH 1325]) | 3 | PHIL 1320 (Language, Philosophy, and Culture Component Code 040 [TCCN PHIL 2306]) | 3 |
| B A 1310 (TCCN: BUSI 1301) | 3 | Life and Physical Sciences Component Code 030 | 3 |
| POSI 2310 (Government/Political Science Component Code 070 [TCCN GOVT 2306]) | 3 | American History Component Code 060 | 3 |
| COMM 1310 (Component Area Option Code 090/091 [TCCN SPCH 1311]) | 3 | ISAN 1323 (TCCN BCIS 1305)1 | 3 |
| US 1100 | 1 | ||
| 16 | 15 | ||
| Sophomore | |||
| First Semester | Hours | Second Semester | Hours |
| ACC 2361 (TCCN ACCT 2301) | 3 | ACC 2362 (TCCN ACCT 2302) | 3 |
| ECO 2314 (Social and Behavioral Sciences Component Code 080 [TCCN ECON 2302]) | 3 | ECO 2315 (TCCN ECON 2301) | 3 |
| Life and Physical Sciences Component Code 030 | 3 | Creative Arts Component Code 050 | 3 |
| ANLY 2333 (TCCN BUSI 2305) | 3 | POSI 2320 (Government/Political Science Component Code 070 [TCCN GOVT 2305]) | 3 |
| American History Component Code 060 | 3 | BLAW 3301 (TCCN BUSI 2301) | 3 |
| B A 3110 | 1 | ||
| 15 | 16 | ||
| Junior | |||
| First Semester | Hours | Second Semester | Hours |
| ISAN 3380 | 3 | MKT 3350 | 3 |
| MGT 3303 | 3 | MKT 3358 | 3 |
| MKT 3343 | 3 | MKT 3370 | 3 |
| Free Electives | 6 | MGT 3353 | 3 |
| B A 3120 | 1 | FIN 3312 | 3 |
| 16 | 15 | ||
| Senior | |||
| First Semester | Hours | Second Semester | Hours |
| MKT 3360 | 3 | MKT 4337 | 3 |
| MKT 4330 | 3 | MKT 4392 | 3 |
| Business, Advanced Elective2 | 3 | MKT 4396 | 3 |
| Component Area Option 090 | 3 | MGT 4335 | 3 |
| Free Electives | 3 | ||
| 15 | 12 | ||
| Total Hours: 120 | |||
- 1
Credit can be earned by successfully passing a test. Students must pay a fee to take the test.
- 2
The advanced electives in business may be chosen from any 3000-4000 level business course (ACC/B_A/BLAW/ISAN/ECO/FIN/MGT/MKT/ANLY) not already required in the degree, for which the student meet prerequisites, and available to any business major.
