Bachelor of Business Administration (B.B.A.) Major in Marketing

Minimum required: 120 semester hours

General Requirements

B.B.A. students must achieve the following minimum grade-point averages for graduation:

  1. A Texas State GPA of 2.00
  2. A Business GPA of 2.25 (includes common business core, major(s), and restrictive/advanced electives); and
  3. A GPA of 2.0 in the minor(s).

Course Requirements 

First SemesterHoursSecond SemesterHours
ENG 13103ENG 13203
POSI 23103HIST 13103
MATH 13293PHIL 13203
Life and Physical Sciences3Life and Physical Sciences3
COMM 13103CIS 132323
US 11001 
 16 15
First SemesterHoursSecond SemesterHours
ACC 23613ACC 23623
ECO 23143ECO 23153
B A 23103BLAW 23613
HIST 13203POSI 23203
QMST 23333Select one of the following:3
 15 15
First SemesterHoursSecond SemesterHours
CIS 33803Free Elective3
Free Elective3FIN 33123
MGT 33033MGT 34534
MKT 33433MKT 33503
Select one of the following:3MKT 33703
 15 16
First SemesterHoursSecond SemesterHours
Business, Advanced Elective13Business, Advanced Elective13
MKT Advanced Electives6Free Elective1
MKT 33583MGT 43353
MKT 43303MKT 43103
 MKT 43373
 15 13
Total Hours: 120

The advanced electives in business may be chosen from any 3000-4000 level business courses not required for the major (excluding any ELADV course).


Credit can be earned by successfully passing a test. Students must pay a fee to take the test.

MKT Advanced Electives

MKT 3355Retailing3
MKT 3360Sales Management3
MKT 3362Studies in Free Enterprises3
MKT 3365Services Marketing3
MKT 3375Marketing for Social Change3
MKT 3380Sports Marketing3
MKT 3385Ethnic and Niche Marketing3
MKT 3387Technology and Marketing3
MKT 3390Marketing Health Care3
MKT 4325Advanced Topics in Service Marketing3
MKT 4395Independent Study in Marketing3
MKT 4396Directed Study in Professional Sales3
MKT 4397Directed Study in Marketing3
MKT 4399Marketing Internship3