Department of Marketing

McCoy Hall Room 424
Telephone: 512-245-7428 Fax: 512-245-7475
www.marketing.mccoy. txstate.edu

The mission of the Department of Marketing is to educate students to succeed in a dynamic business world. To accomplish this mission, faculty will combine effective teaching with basic, applied, and instructional scholarship with professional service. The faculty will strive for quality in all activities to help prepare students for leadership and service in a diverse, global, and competitive environment.

This program prepares students for challenging careers in a variety of business, non-profit, and governmental organizations. Marketing majors typically pursue careers in sales and sales management, service marketing, brand management, retail management, marketing research, advertising, or international marketing. Texas State marketing students graduate with knowledge, skills, and a portfolio of projects that enable them to succeed in a dynamic business environment.

Courses in Marketing (MKT)

MKT 3343. Principles of Marketing.

This course studies the strategic marketing process, which creates value for consumers and organizations through integrated production and distribution of products. It examines the marketing process in the context of the global, cultural, economic, legal/regulatory environment. It also examines ethical and socially-responsible marketing and the impact of information technology.
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3 Credit Hours. 3 Lecture Contact Hours. 0 Lab Contact Hours.
Grade Mode: Standard Letter

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MKT 3350. Consumer Behavior.

A study of the role of the consumer in marketing. Considers the motivation, personality, attitudes, perceptions, lifestyle, and decision-making processes of consumers. Prerequisite: MKT 3343.
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3 Credit Hours. 3 Lecture Contact Hours. 0 Lab Contact Hours.
Grade Mode: Standard Letter

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MKT 3355. Retailing.

A study of the principles of retail store management, including market and trade area analysis, store location and design, organization and operation management, merchandising, inventory control, and promotion and pricing policies. Prerequisite: MKT 3343.
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3 Credit Hours. 3 Lecture Contact Hours. 0 Lab Contact Hours.
Grade Mode: Standard Letter

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MKT 3358. Professional Selling.

A study of the professional selling process including strategically planning sales calls, strengthening communication skills, responding helpfully to objections, obtaining commitment and building partnerships. Examines cultivating committed relationships, strategic alliances, and partnering skills to provide total sales quality to the company, suppliers, and customers. Prerequisite: MKT 3343.
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3 Credit Hours. 3 Lecture Contact Hours. 0 Lab Contact Hours.
Grade Mode: Standard Letter

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MKT 3360. Sales Management.

A study of issues related to planning for, managing, motivating, directing, and controlling a sales force and related sales territories. Both international and domestic perspectives are addressed. Special emphasis is given to the efficiency (cost consideration) and effectiveness (satisfaction consideration) of sales management. Prerequisite: MKT 3358.
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3 Credit Hours. 3 Lecture Contact Hours. 0 Lab Contact Hours.
Grade Mode: Standard Letter

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MKT 3362. Studies in Free Enterprises.

The course will focus on developing goal setting, project identification, project planning and management, marketing, financing, and implementing student directed educational programs within the I-35 corridor. The projects are aimed at increasing citizen awareness and understanding of business and economic issues. Prerequisite: Consent of instructor. (WI).
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3 Credit Hours. 3 Lecture Contact Hours. 0 Lab Contact Hours.
Course Attribute(s): Exclude from 3-peat Processing|Writing Intensive
Grade Mode: Standard Letter

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MKT 3365. Services Marketing.

The services sector dominates the U.S. economy and is becoming critical for competitive advantage in companies across the globe and in all industry sectors. This course examines the foundations of services marketing, which are necessary to create, promise, and deliver a successful, interactive customer experience. Prerequisite: MKT 3343.
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3 Credit Hours. 3 Lecture Contact Hours. 0 Lab Contact Hours.
Grade Mode: Standard Letter

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MKT 3370. Marketing Research.

This course offers a comprehensive study of marketing research process that includes formulating a problem, developing a research plan, determining a sample, analyzing data, preparing a research report, and linking the consumer, customer, public, and marketer through information. Prerequisites: MKT 3343; QMST 2333.
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3 Credit Hours. 3 Lecture Contact Hours. 0 Lab Contact Hours.
Grade Mode: Standard Letter

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MKT 3375. Marketing for Social Change.

This class uses marketing principles and techniques to influence a target audience to voluntarily accept, reject, modify, or abandon a behavior for the benefit of individuals, groups, or society as a whole. In this hands-on course students develop and implement marketing campaigns for social change on behalf of non-profit clients. Prerequisite: MKT 3343.
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3 Credit Hours. 3 Lecture Contact Hours. 0 Lab Contact Hours.
Grade Mode: Standard Letter

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MKT 3380. Sports Marketing.

Examines four components of sports marketing, including: (1) the foundation of sports marketing, (2) marketing through sports, including sponsorship, endorsement, and licensing strategies, (3) the marketing of sports, including marketing mix strategies, and (4) emerging topics in sports marketing, including relationship marketing, technology, and controversial issues. Prerequisite: MKT 3343.
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3 Credit Hours. 3 Lecture Contact Hours. 0 Lab Contact Hours.
Grade Mode: Standard Letter

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MKT 3385. Ethnic and Niche Marketing.

The course introduces students to marketing approaches used to understand and market products/services to U.S. ethnic and/or subgroups of consumers. The course includes consumer behavior and research techniques as well as implications to the marketing mix. Prerequisites: MKT 3343 and MKT 3350.
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3 Credit Hours. 3 Lecture Contact Hours. 0 Lab Contact Hours.
Grade Mode: Standard Letter

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MKT 3387. Technology and Marketing.

Study of the marketing process using technologies, e.g., the internet and mobile that support and enhance marketing capabilities, such as the distribution of information. The course examines the impact of technology on the marketing of goods and services to satisfy needs and wants of customers and stakeholders. Prerequisite: MKT 3443.
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3 Credit Hours. 3 Lecture Contact Hours. 0 Lab Contact Hours.
Grade Mode: Standard Letter

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MKT 3390. Marketing Health Care.

A study of marketing and its role in health care, including buyer and service provider behavior, relevant marketing principles and strategies, and emerging topics, such as medical tourism, universal health care, and health care regulations. Prerequisite: MKT 3343.
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3 Credit Hours. 3 Lecture Contact Hours. 0 Lab Contact Hours.
Grade Mode: Standard Letter

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MKT 4310. International Marketing.

A study of the international planning and coordination of marketing functions, marketing policies, and the analysis of marketing on an international scope including environmental and cultural aspects. Pre: MKT 3343. (MULT).
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3 Credit Hours. 3 Lecture Contact Hours. 0 Lab Contact Hours.
Course Attribute(s): Multicultural Content
Grade Mode: Standard Letter

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MKT 4315. Service Design.

Service Design involves the planning and organizing of people, infrastructure, communication, and material components of a service in order to improve its quality and the interaction between service providers and customers. This course aims to provide hands-on experience that will enable students to develop competences in service design. Prerequisite: MKT 3365.
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3 Credit Hours. 3 Lecture Contact Hours. 0 Lab Contact Hours.
Grade Mode: Standard Letter

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MKT 4325. Advanced Topics in Service Marketing.

This class is a comprehensive study of services marketing theories, concepts, and strategies; it includes an examination of cost controls, research methodologies, branding, customer service innovation, consumer behavior, and service delivery. Prerequisite: MKT 3343.
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3 Credit Hours. 3 Lecture Contact Hours. 0 Lab Contact Hours.
Grade Mode: Standard Letter

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MKT 4330. Promotional Strategy.

Analysis of promotional methods used in marketing and their relation to other business functions. Examines advertising, selling, and sales promotion. Prerequisite: MKT 3343.
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3 Credit Hours. 3 Lecture Contact Hours. 0 Lab Contact Hours.
Grade Mode: Standard Letter

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MKT 4337. Marketing Management.

An integrative course that applies management concepts and techniques to the solution of marketing problems. Analyzes market segments and product positioning, product and product line price, channels of distribution, and promotion. Prerequisites: QMST 2333; MKT 3343, and six additional hours of marketing courses. (WI).
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3 Credit Hours. 3 Lecture Contact Hours. 0 Lab Contact Hours.
Course Attribute(s): Writing Intensive
Grade Mode: Standard Letter

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MKT 4392. Sales Internship.

This course integrates professional and academic experience through internship with an external employer. Restrictions: Marketing majors with sales concentration only; enrollment subject to availability and approval; credit- pass/fail or grade at departmental election. Prerequisites: MKT 3343 and MKT 3358. Permission of Instructor.
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3 Credit Hours. 0 Lecture Contact Hours. 3 Lab Contact Hours.
Grade Mode: Standard Letter

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MKT 4393. Services Marketing Internship.

This course integrates professional and academic experience through internship with an external employer. Restrictions: Marketing majors with services marketing concentration only; enrollment subject to availability and approval; credit- pass/fail or grade at departmental election. Prerequisites: MKT 3343 and MKT 3365. Permission of Instructor.
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3 Credit Hours. 0 Lecture Contact Hours. 3 Lab Contact Hours.
Grade Mode: Standard Letter

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MKT 4395. Independent Study in Marketing.

Directed research and extensive written assignment on a selected topic related to student’s area of interest. Work may consist of literature reviews, integration of literature, or other appropriate independent research. May be repeated once for credit with different emphasis. Prerequisite: Chair/instructor consent. (WI).
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3 Credit Hours. 3 Lecture Contact Hours. 0 Lab Contact Hours.
Course Attribute(s): Exclude from 3-peat Processing|Writing Intensive
Grade Mode: Standard Letter

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MKT 4396. Directed Study in Professional Sales.

Directed study and research in selected professional sales topics. May be repeated for credit with a different emphasis. Prerequisites: MKT 3343, MKT 3358 and consent of instructor and/or chair.
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3 Credit Hours. 3 Lecture Contact Hours. 0 Lab Contact Hours.
Grade Mode: Standard Letter

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MKT 4397. Directed Study in Marketing.

Directed study and research in selected marketing topics, including the development of a promotional or marketing plan. Course can be offered as individual instruction or as an organized class. Repeatable for credit with different emphasis. Prerequisite: Consent of instructor and Chair.
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3 Credit Hours. 3 Lecture Contact Hours. 0 Lab Contact Hours.
Course Attribute(s): Exclude from 3-peat Processing|Dual Enrollment Permitted
Grade Mode: Standard Letter

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MKT 4399. Marketing Internship.

Integration of professional and academic experience through internship with an external employer. Prerequisites: MKT majors only, junior or senior status, enrollment subject to availability and Internship Director approval, credit is pass/fail or grade at departmental election.
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3 Credit Hours. 0 Lecture Contact Hours. 15 Lab Contact Hours.
Grade Mode: Standard Letter

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Anderson, Sidney Thomas, Assistant Professor, Marketing, Ph.D., Florida State University

Badrinarayanan, Vishag A, Associate Professor, Marketing, Ph.D., Texas Tech University

Becerra, Enrique P, Associate Professor, Marketing, Ph.D., Florida Atlantic University

Davies, Douglas Scott, Lecturer, Marketing, M.B.A., Duke University

Fisk, Raymond P, Chair - Professor, Marketing, Ph.D., Arizona State University

Jillapalli, Ravi Kumar, Lecturer, Marketing, Ph.D., Texas Tech University

Liu, Annie Hui-Fang, Associate Professor, Marketing, Ph.D., Georgia State University

McCormick, Montgomery Patrick, Lecturer, Marketing, M.B.A., DePaul University

Miller, Craig Theodore John, Lecturer, Marketing, M.B.A., Portland State University

Murdock, Kenneth W, Senior Lecturer, Marketing, M.B.A., Baylor University

Nasr, Linda, Assistant Professor, Marketing, Ph.D., University of Manchester

Natesan, N Chinna, Associate Professor, Marketing, Ph.D., Univ of Arkansas Main Campus

Noll, Arthur W, Senior Lecturer, Marketing, M.B.A., University of Dallas

O'Neal, Robert Edward, Lecturer, Marketing, M.B.A., University of West Florida

Perry, Kent Clarence, Lecturer, Marketing, M.B.A., Brigham Young University

Rayburn, Steven W, Assistant Professor, Marketing, Ph.D., Oklahoma State University

Roesemann, Douglas N, Lecturer, Marketing, M.B.A., Baldwin-Wallace College

Sierra, Jeremy J, Associate Professor, Marketing, Ph.D., New Mexico State Univ Main Campus

Smart, Denise T, Dean, McCoy College of Business Administration and Professor, Marketing, Ph.D., Texas A&M University

Smith, Karen H, Professor, Marketing, Ph.D., University of Texas at Austin

Suh, Taewon, Associate Professor, Marketing, Ph.D., Saint Louis University

Taylor, Ruth A, Professor, Marketing, Ph.D., University of North Texas

Thorne, Debbie Marie, Associate Provost and Professor, Marketing, Ph.D., The University of Memphis

Turri, Anna M, Assistant Professor, Marketing, Ph.D., Univ of Arkansas Main Campus

Walden, Kirk D, Lecturer, Marketing, M.B.A., University of Texas at Arlington

West, Vicki L, Senior Lecturer, Marketing, M.B.A., Georgia College & State Univ

Wilson, Richard Thomas, Assistant Professor, Marketing, Ph.D., St Louis Univ Ctrl Off

Zank, Gail Marie, Professor, Marketing, Ph.D., Texas A&M University