Department of Marketing

MKT 3301. Introduction to Marketing for Non-business Majors.

This course introduces foundational marketing concepts for students from non-business fields. It examines how organizations create value for consumers and stakeholders through the product, pricing, promotion, and distribution decisions made. Students study how marketers analyze environmental factors, including cultural, economic, technological, and competitive influences. The course also explores frameworks used to evaluate ethical considerations and approaches to socially responsible marketing. Emphasis is placed on understanding marketing as an applied decision-making process used in a variety of industries and professional contexts. Prerequisite: A minimum 2.0 Overall GPA.

MKT 3340. Entrepreneurial Marketing.

This course examines marketing practices commonly used by startups and emerging firms to establish a position in competitive environments. Students study analytical frameworks for identifying growth opportunities, evaluating market conditions, and assessing the effectiveness of innovative marketing approaches. The course explores how entrepreneurial thinking is defined in research literature and how it influences strategic decision‑making in early‑stage ventures. Emphasis is placed on analyzing market data, comparing alternative growth strategies, and applying evidence‑based tools for evaluating marketing options. Students gain experience interpreting marketing challenges faced by new ventures while maintaining flexibility to form their own assessments of strategic approaches. Prerequisite: MKT 3343 and [ANLY 2333 or QMST 2333 or MATH 2328] both with grades of “D” or better and a minimum 2.0 Overall GPA.

MKT 3343. Principles of Marketing.

This course examines the strategic marketing process as an area of study, focusing on how organizations analyze markets, identify customer needs, and develop offerings. Students explore how marketing operates within global, cultural, economic, technological, and regulatory environments. Topics include segmentation, targeting, product strategy, pricing, distribution, and promotion. The course also analyzes theories and research related to ethical decision‑making and frameworks for evaluating the social impacts of marketing without prescribing specific viewpoints. Emphasis is placed on understanding marketing as an organizational function that uses information, technology, and planning processes to create and communicate value. Prerequisite: A minimum 2.0 Overall GPA.

MKT 3350. Consumer Behavior.

This course is a study of the role of the consumer in marketing strategy. Students analyze and evaluate the complex external and internal factors consumers use in their decision-making processes. Emphasis is placed on examining consumer behavior and satisfying consumer needs and desires using theoretical and empirical approaches to create marketing strategies in multidimensional contexts. Students evaluate marketing strategies and integrate these strategies with available technologies in developing agile, creative, and effective marketing campaigns. Prerequisite: MKT 3343 with a grade of "D" or better.

MKT 3355. Retailing.

This course examines the principles and practices of retail management, including market and trade area analysis, site selection, store layout and design, merchandising, inventory control, and promotional and pricing strategies. Students study retail formats, operational models, and analytical approaches used to evaluate retail performance. Emphasis is placed on understanding how retailers make evidence‑based decisions within competitive environments and how operational choices influence customer experience and business outcomes. Prerequisite: MKT 3343 with a grade of "D" or better.

MKT 3358. Professional Selling.

This course examines the fundamental concepts, methods, and communication techniques used in professional selling. Students learn how to plan sales interactions, identify buyer needs, structure presentations, and respond to concerns using evidence‑based approaches. The course analyzes the development of working relationships, the role of sales professionals within organizations, and factors that contribute to effective long‑term engagement with customers and partners. Through practical exercises and role-playing activities, students apply major components of the selling process, including call planning, question‑handling, and commitment strategies. This course prepares students to understand and evaluate selling practices across multiple industries and provides a foundation for advanced study in marketing, professional selling, and business communication.

MKT 3360. Sales Management.

This course examines the principles and practices involved in planning, managing, motivating, directing, and evaluating a professional sales force. Students study approaches to organizing sales territories, assessing sales effectiveness, and applying management theories to sales contexts in both business to business (B2B) and business to consumers (B2C) environments. Emphasis is placed on understanding how sales managers use analytical tools, performance metrics, and communication strategies to support organizational objectives. The course treats sales management as an applied discipline that draws on research in leadership, motivation, and customer relationship development. Case studies and simulation‑based experiences allow students to evaluate different management strategies and develop a broader perspective on sales management and sales as a profession. Students learn to analyze decision‑making processes in sales organizations, evaluate alternative management strategies, and examine the roles, responsibilities, and constraints of sales managers across B2B and B2C settings. Prerequisite: MKT 3343 and MKT 3358 both with grades of "D" or better and a minimum 2.0 Overall GPA.

MKT 3362. Studies in Free Enterprises.

This course explores entrepreneurship by examining business opportunities, analyzing feasibility, creating innovative business models, securing financing, and managing entrepreneurial firms in for-profit and non-profit contexts. Students analyze legal forms of ownership and intellectual properties such as patents, trademarks, copyrights, and trade secrets in formation of business startups. Emphasis is placed on integrating the complexities of entrepreneurship with creative business and marketing strategies. Students evaluate scalable business models and leverage available technologies in developing comprehensive business plans. Prerequisite: MKT 3343 with a grade of "D" or better and a minimum 2.0 overall GPA.

MKT 3365. Services Marketing.

This course examines the principles, frameworks, and managerial challenges involved in marketing and managing services across diverse sectors. Students study the characteristics that distinguish services from manufactured goods, the components of the services marketing mix, and approaches for designing, delivering, and evaluating service experiences. The course addresses topics such as service quality, customer expectations, service recovery, employee roles, customer participation, and the interaction of marketing with operations and human resource systems. Emphasis is placed on analytical tools and evidence‑based practices used to understand and manage service processes in competitive environments. Through applied activities, students develop skills relevant to analyzing service organizations and evaluating service strategies. Prerequisite: MKT 3343 with a grade of "D" or better.

MKT 3370. Marketing Research.

This course provides an overview of the procedures and analytical approaches used in marketing research. Students learn how to formulate research questions, evaluate data sources, and choose appropriate research designs. The course addresses sampling, measurement, data collection, and basic data analysis techniques relevant to marketing contexts. Attention is given to questionnaire development, survey implementation, and the use of software for statistical analysis. Students practice interpreting research results and presenting them in forms consistent with professional standards. Prerequisite: MKT 3343 and [ANLY 2333 or MATH 2328] both with grades of "D" or better and a minimum 2.0 Overall GPA.

MKT 3375. Marketing for Social Change.

This class uses marketing principles and techniques to influence a target audience to voluntarily accept, reject, modify, or abandon a behavior for the benefit of individuals, groups, or society as a whole. In this hands-on course students develop and implement marketing campaigns for social change on behalf of non-profit clients. (WI) Prerequisite: MKT 3343 and MKT 3350 with a grade of "D" or better and a minimum 2.0 Overall GPA.

MKT 3380. Sports Marketing.

This course examines integral components of sports marketing, including foundational strategic concepts, fan behavior, marketing through sports, and the marketing of sports products and services. Students study traditional sponsorship, endorsements, licensing, venue naming rights, segmentation, pricing, distribution, promotion, brand positioning, brand valuation, and key performance indicators as they apply to sport-related contexts. The course also considers emerging topics such as technology use, relationship marketing, data-driven decision making, and issues currently debated within the field. Emphasis is placed on analyzing how sports organizations and affiliated industries apply sports marketing strategies in diverse environments. Prerequisite: MKT 3343 with a grade of "D" or better.

MKT 3385. Ethnic and Niche Marketing.

The course introduces students to marketing approaches used to understand and market products/services to U.S. ethnic and/or subgroups of consumers. The course includes consumer behavior and research techniques as well as implications to the marketing mix. Prerequisite: MKT 3350 with a grade of "D" or better.

MKT 3387. Digital Marketing.

This course examines the core concepts, tools, and analytical methods used in digital marketing. Students examine website design principles and frameworks, search engine optimization, paid search, digital display advertising, email marketing, social media marketing, and emerging technologies such as the use of artificial intelligence in digital marketing. Through structured discussion and hands‑on assignments and projects, students apply digital marketing strategies and evaluate the performance of online communication channels. The course focuses on the development of evidence‑based skills relevant to contemporary marketing environments. Prerequisite: MKT 3343 and [ANLY 2333 or MATH 2328] both with a grade of "D" or better and minimum 2.0 GPA overall.

MKT 3390. Marketing Health Care.

This course provides an overview of marketing functions in health care settings and emphasizes consumer behavior, service quality, marketing strategy, and strategic communication. Students examine how marketing tools are adapted within clinical, administrative, and commercial environments. Instruction addresses market analysis, digital platforms, regulatory factors, and global health and technology trends such as artificial intelligence (AI). The course encourages critical examination of marketing strategies by applying real‑world data, case analysis, and research‑based evaluation. Students develop analytical, communication, and decision‑making skills that support understanding of marketing challenges within diverse health care contexts and prepare them for evidence‑informed professional work. Prerequisite: MKT 3343 with a grade of "D" or better.

MKT 4310. International Marketing.

This course examines the impact of macroenvironmental characteristics, such as the economy, culture, infrastructure, legal and political systems, on international market entry decisions from a marketing perspective, including the effects on the product, price, promotion, and placement decisions to succeed in the marketplace. Students study cultural, economic, political, legal, and technological influences on international and complex markets and analyze how these environmental elements shape consumer behavior, market segmentation, and competitive positioning. Emphasis is placed on understanding how variations across markets affect product, pricing, promotional, and distribution strategies. Prerequisite: MKT 3343 or MKT 3301 with a grade of “D” or better and a minimum 2.0 overall GPA.

MKT 4312. AI and Human Behavior.

This course explores how contemporary artificial intelligence (AI) technologies shape, predict, and respond to human behavior, with an emphasis on marketing applications. It integrates theory with practice, equipping students to design responsible, AI-enhanced approaches that align with evolving consumer expectations and organizational goals. Students analyze consumer psychology through the lens of AI, examine how machine learning models interpret and influence decision-making, evaluate ethical considerations in data-driven persuasion, and apply behavioral insights to real-world marketing strategies. Prerequisite: MKT 3301 or MKT 3343 with a grade of "D" or better and a minimum 2.0 Overall GPA.

MKT 4315. Service Design.

This course introduces students to the principles, methods, and applications of service design. Students examine how people, infrastructure, communication systems, and material components interact to shape service experiences. Through applied activities, students practice tools used to analyze service processes, map customer journeys, and model service systems across a range of professional contexts. The course emphasizes inquiry‑based learning, allowing students to explore how service design frameworks can be used to study and develop service solutions. Students will also apply these methods to a service‑related project in order to build foundational design competencies. Prerequisite: MKT 3365 with a grade of "D" or better.

MKT 4325. Advanced Topics in Service Marketing.

This class is a comprehensive study of services marketing theories, concepts, and strategies; it includes an examination of cost controls, research methodologies, branding, customer service innovation, consumer behavior, and service delivery. Prerequisite: MKT 3343 with a grade of "D" or better.

MKT 4330. Promotional Strategy.

This course examines promotional methods within the broader field of marketing and their connections to other organizational functions. Students study the components of integrated marketing communications, including advertising, sales promotion, public relations, personal selling, and digital media. Emphasis is placed on understanding how communication strategies are developed, evaluated, and coordinated across media platforms and relevant audiences to achieve marketing objectives. Using industry examples and applied projects, students explore the structure of promotional decisions and the analytical skills used to interpret market data to inform evidence‑based decision making. Prerequisite: MKT 3343 with a grade of "D" or better.

MKT 4337. Marketing Management.

This course provides an integrative examination of marketing management, emphasizing strategic decision‑making and the application of analytical tools. As a capstone course, students draw on knowledge from previous business coursework to develop and evaluate marketing strategies related to segmentation, targeting, positioning, product design, pricing, distribution, and promotion. The course focuses on interpreting data, assessing competitive environments, and recommending actions that align with organizational goals. Students complete applied projects that strengthen their ability to analyze markets, communicate insights, and collaborate effectively in professional contexts. Prerequisite: [ANLY 2333 or MATH 2328] and MKT 3343 and six additional hours of marketing courses all with grades of "D" or better and a minimum 2.0 Overall GPA.

MKT 4340. Marketing Analytics Foundations.

This course introduces analytical techniques used to examine marketing and business data in real-world decision contexts. Students analyze datasets, evaluate market behavior, forecast performance metrics, and develop models that inform strategic marketing decisions. Emphasis is placed on quantitative methods, optimization and experimental approaches, and data visualization tools commonly used in marketing analytics. Within the course, students evaluate model outputs, translate statistical results into managerial insights, and propose evidence-based solutions to business problems. The course centers on analytical reasoning, methodological rigor, and practical competencies relevant to advanced marketing analysis and related professional contexts. Prerequisite: MKT 3343 and [ANLY 2333 or MATH 2328] both with grades of "D" or better and a minimum 2.0 overall GPA.

MKT 4341. Marketing Data Visualization.

This course introduces students to the principles and practices of data visualization within marketing contexts. Students use contemporary visualization tools to examine marketing metrics, explore patterns, and communicate findings to various audiences. Emphasis is placed on selecting appropriate visual formats, designing clear and accurate graphics, and evaluating the effectiveness of visual communication. Through applied exercises and real‑world cases, students gain experience creating interactive dashboards, refining visual outputs, and developing analytical reports. Students complete a culminating project demonstrating their ability to organize marketing data, develop appropriate visuals, and present findings in a professional format. Prerequisite: MKT 3343 and [ANLY 2333 or MATH 2328} both with grades of "D" or better and a minimum 2.0 overall GPA.

MKT 4392. Sales Internship.

This course offers students an applied learning experience that links sales coursework with practical responsibilities in a professional environment. Working under the supervision of an external employer, students engage in tasks that contribute to sales projects and organizational objectives. Coursework includes reflective assignments designed to enhance understanding of sales processes, workplace expectations, and the relationship between academic concepts and real‑world practice. Internship participation requires approval in accordance with program eligibility guidelines. The course uses a pass/fail grading system. Prerequisites: MKT 3343 and MKT 3358 both with grades of "D" or better and instructor approval.

MKT 4393. Services Marketing Internship.

This course provides an integration of professional and academic experience through a Service internship with an external employer. Credit awarded as pass/fail. Prerequisites: MKT 3343 and MKT 3365 both with grades of "D" or better and instructor approval.

MKT 4395. Independent Study in Marketing.

This course supports individualized, faculty‑guided research on a marketing topic selected by the student. Projects may include scholarly literature reviews, analytical papers, or other approved forms of independent inquiry. Students develop research plans, evaluate relevant academic and professional sources, and produce written work that reflects established research practices and professional communication standards. Enrollment requires instructor approval of the proposed project prior to registration. The course may be repeated once for credit when the topic of study is substantially different. Prerequisite: Instructor approval.

MKT 4396. Directed Study in Professional Sales.

This course provides applied learning in selected sales topics. It supports individualized or small‑group study in selected areas of sales, allowing students to explore specialized interests through applied projects or research investigations. Through guided activities, software tools, and industry‑aligned resources, students investigate methods used to attract, engage, and support prospective customers. The course emphasizes analytical thinking about sales processes and encourages students to evaluate how different sales models function in a marketplace defined by changing buyer behavior. The course may be offered as direct independent instruction or as an organized class depending on departmental needs and student interest. Permission to enroll must be obtained from the instructor prior to registration. The course may be repeated once for credit when the topic of study is substantially different. Prerequisite: MKT 3343 and MKT 3358 both with grades of "D" or better and a minimum 2.0 Overall GPA.

MKT 4397. Directed Study in Marketing.

This course supports individualized or small‑group study in selected areas of marketing, allowing students to explore specialized interests through applied projects or research investigations. Students may develop strategic documents, evaluate marketing processes, or examine marketing issues using established research methods. Projects are completed in consultation with a faculty member who provides guidance on scope, methodology, and deliverables. The course may be offered as direct independent instruction or as an organized class depending on departmental needs and student interest. Instructor approval is required before registration, and students must submit a project proposal. The course may be repeated once for credit when the topic of study is substantially different. Prerequisite: Instructor approval.

MKT 4399. Marketing Internship.

This course offers students an applied learning experience that links marketing coursework with practical responsibilities in a professional environment. Working under the supervision of an external employer, students engage in tasks that contribute to ongoing marketing projects and organizational objectives. Coursework includes reflective assignments designed to enhance understanding of marketing processes, workplace expectations, and the relationship between academic concepts and real‑world practice. Internship participation requires approval in accordance with program eligibility guidelines. The course uses a pass/fail grading system. Prerequisite: MKT 3343 with a "D" or better and Instructor approval.