Bachelor of Business Administration (B.B.A.) Major in Marketing (Services Marketing Concentration)

Minimum required: 120 semester credit hours

Admission Requirements

Admission to the McCoy College of Business Administration (McCoy College) is competitive, and a student must be admitted to the McCoy College to pursue a B.B.A. degree. Consideration for admission to McCoy College undergraduate programs is based on specific admission criteria and is conducted as a rolling admission process. For current Texas State students, applications are available online at http://advising.mccoy.txstate.edu/apply. For students not yet admitted to the University, applications are available online at www.applytexas.org. Students should list a business major as their first major choice.

Priority dates are March 1 for summer/fall semester and October 15 for the spring semester. Applications received after the priority date will be considered for admission on a space-available basis. Students not yet admitted to Texas State must meet Texas State admission deadlines. Students attending Texas State who are currently on academic probation are not eligible for admission to McCoy College.

Freshmen and Students with fewer than 30 Semester Hours

Students are automatically admitted if their SAT score is 1200 or greater, if their ACT score is 27 or greater, or if the student graduated in the top 25% of their high school class. All other applicants will be considered for the remaining openings through a competitive review process. The review is based on a student’s high school academic record, standardized test score (SAT or ACT), or a combination of the two. Students who are admitted to the University but denied admission to McCoy College will be considered for admission to their second choice major or as an exploratory professional major.

Students with 30 or more Semester Hours

Students who have completed at least 30 semester hours, including ENG 1310, ENG 1320, and MATH 1329, either at Texas State or another college or university and who have a minimum 2.5 overall GPA will be considered for admission based upon a competitive index using the grades from ENG 1310,ENG 1320, MATH 1329, and the overall GPA from all colleges and universities attended. Students will be automatically admitted if they have a cumulative GPA of 3.25 or higher and have completed ENG 1310, ENG 1320 and MATH 1329.

General Requirements

  1. For the B.B.A. degree, any McCoy College student whose Texas State GPA drops below a 2.0 is placed on probation by Texas State and on restricted status by McCoy College. Students on restricted status must increase their Texas State GPA to at least 2.0 in the subsequent semester or their admission to McCoy College will be voided. Students are required to meet with a representative of the McCoy College Academic Advising Center to remove probation holds; otherwise, the hold will prevent registration or schedule changes. A student whose admission is voided may regain admission to McCoy College by going through the application process and competing with other applicants for openings. Students with a Texas State GPA below a 2.0 are also subject to the University academic probation and suspension policies.
  2. All students seeking the B.B.A. must complete the following general education core curriculum courses as required by McCoy College. The general education core curriculum courses are listed in the degree plan below along with the statewide component code number. See the General Education Core Curriculum section of this catalog for other information about the general education core curriculum.
  3. To provide a common body of knowledge in business, all students seeking the B.B.A. must complete the following common core of business courses or their equivalents as required by the McCoy College:
    B A 2310Introduction to Business in a Global Environment3
    ACC 2361Introduction to Financial Accounting3
    ACC 2362Introduction to Managerial Accounting3
    CIS 1323Introduction to Microcomputer Applications3
    ECO 2314Principles of Microeconomics3
    ECO 2315Principles of Macroeconomics3
    BLAW 2361Legal Environment of Business3
    QMST 2333Business Statistics3
    MGT 3303Management of Organizations3
    MKT 3343Principles of Marketing3
    CIS 3380Enterprise Information Technology and Business Intelligence3
    FIN 3312Business Finance3
    MGT 3453Business Communication and Professional Development 14
    MGT 4335Strategic Management and Business Policy3
    1

    Students in the 2014 and subsequent catalog years cannot receive credit for MGT 3353.

  4. A combination of courses in the major program area specified by the appropriate academic department and restricted upper-division business electives to complement the major are also required for the B.B.A.
  5. Free electives to achieve a minimum total of 120 semester hours are also required. To ensure compliance with the course requirements for a B.B.A. degree, students should follow the general sequence of courses specified for the curriculum in this section of the catalog. 
  6. Also, students who did not complete satisfactorily at least two years of the same foreign language in high school must complete two semesters (6-8 hours) of a single foreign language in college.
  7. Nine hours of designated “writing intensive” (WI) courses must be completed at Texas State to satisfy degree requirements.

  8. Students must achieve the following minimum grade-point averages for graduation:
  • a Texas State GPA of 2.00
  • a Business GPA of 2.25 (includes common business core, major(s), and restrictive/advanced electives); and
  • a GPA of 2.0 in the minor(s).

Course Requirements 

Freshman
First SemesterHoursSecond SemesterHours
ENG 1310 (Communication Component Code 010)3ENG 1320 (Communication Component Code 010)3
POSI 2310 (Government/Political Science Component Code 070)3HIST 1310 (American History Component Code 060)3
MATH 1329 (Mathematics Component Code 020)3PHIL 1320 (Language, Philosophy & Culture Component Code 040)3
Life & Physical Sciences Component Code 0303Life & Physical Sciences Component Code 0303
COMM 1310 (Component Area Option Code 090/091)3CIS 132323
US 11001 
 16 15
Sophomore
First SemesterHoursSecond SemesterHours
ACC 23613ACC 23623
ECO 2314 (Social & Behavioral Sciences Component Code 080)3ECO 23153
B A 23103BLAW 23613
HIST 1320 (American History Component Code 060)3POSI 2320 (Government/Political Science Component Code 070)3
QMST 23333ART 2313, DAN 2313, MU 2313, or TH 2313 (Creative Arts Component Code 050)3
 15 15
Junior
First SemesterHoursSecond SemesterHours
CIS 33803MKT 33583
Free Electives6FIN 33123
MGT 33033MGT 34534
MKT 33433MKT 33503
 MKT 33653
 15 16
Senior
First SemesterHoursSecond SemesterHours
Restricted Advanced Business Elective13MKT 43933
MKT 43103Free Elective1
MKT 33703MGT 43353
MKT 43303MKT 43153
ENG Literature (Component Area Option Code 090/094)3MKT 43373
 15 13
Total Hours: 120
1

The restricted advanced business elective may be chosen from MKT 3355, MKT 3375MKT 3380, MKT 3385, MKT 3390 or MKT 4325.

2

Credit can be earned by successfully passing a test. Students must pay a fee to take the test.