School of Journalism and Mass Communication

MC 1100S. Interviewing for Storytelling.

This course examines professional interviewing as a method of gathering information and producing narrative and factual content. Students study source selection, interview preparation, questioning techniques, listening skills, and methods for using interview material accurately and responsibly. The course explores how interview strategies vary across subjects, audiences, and media formats. Through applied exercises and analysis of interview examples, students develop practical interviewing skills relevant to journalism, media production, and communication fields. Prerequisite: [MC 1313 or MC 3313] with a grade of "C" or better.

MC 1301. Introduction to Mass Communication.

This course introduces students to the study of mass communication by examining the structure, history, and functions of mass media in society. Students explore major media industries, including print, broadcast, digital, and social media, and the professional fields of journalism, advertising, public relations, and entertainment. The course emphasizes how media messages are created, distributed, and interpreted, as well as how media institutions operate within economic, technological, legal, and cultural contexts. Through analysis of media content and systems, students gain foundational knowledge of mass communication as both an academic discipline and a professional field.

MC 1313. Media Writing.

This course introduces students to major forms of media writing, including journalism, electronic media, and digital platforms. Students examine the principles, conventions, and professional standards that shape media writing while developing practical writing skills. Emphasis is placed on clarity, accuracy, style, and adaptation of content for different audiences and platforms. Through analysis, writing practice, and revision, students study how media texts are produced, edited, and evaluated within professional and institutional contexts. (WI) Prerequisite: MC 1301 with a grade of "C" or better.

MC 2111. Media Practicum.

This course engages students in supervised media work that connects theoretical knowledge with applied professional practice. Students complete a minimum of 60 hours of approved media activities during the semester, under a written agreement with a supervising faculty member. The practicum focuses on skill application, professional standards, and reflective learning. Repetition of the course for credit is permitted up to two times with faculty approval. Prerequisite: Minimum 2.0 Overall GPA and instructor approval.

MC 3100. Grammar for Media Professionals.

This course focuses on developing proficiency in English grammar and usage within media and communication contexts. Students examine grammatical structures, punctuation, sentence clarity, and common usage issues as they appear in written media texts. Emphasis is placed on analyzing how grammatical choices affect meaning, accuracy, credibility, and readability across media formats. Through practice, revision, and analysis of examples, students refine their ability to apply standard grammar conventions consistently and effectively. The course treats grammar as a foundational tool for clear communication and critical evaluation of media writing rather than as training for specific professions.

MC 3111. Drone Bootcamp.

This course examines the use of unmanned aerial systems (drones) as tools for reporting, videography, and multimedia production in contemporary media environments. Students study technical, legal, and professional considerations associated with drone operation, including safety standards and regulatory requirements. Emphasis is placed on analyzing how aerial imagery is planned, captured, and integrated into journalistic and multimedia content. Through guided practice and examination of professional examples, students explore drone‑based storytelling as a visual communication technique. The course also familiarizes students with knowledge areas relevant to the FAA Part 107 certification as an industry standard.

MC 3112. Social Media Analytics Platforms.

This course examines social media analytics platforms and the analytical competencies associated with commonly recognized professional standards in the field. Students analyze key concepts, tools, metrics, and performance indicators used to evaluate social media activity across organizational contexts. Emphasis is placed on understanding platform capabilities, data structures, and methodological approaches rather than on achieving specific certifications. Through applied exercises, students interpret social media data, assess analytic outputs, and compare platform features using established evaluation criteria. Coursework maintains an academic focus on skills development, analytical reasoning, and critical evaluation of tools, enabling students to assess social media analytics practices across diverse professional and institutional settings.

MC 3113. 3D Drone Modeling.

This course examines drone-based photogrammetry techniques used to produce three-dimensional digital models. Instruction covers principles of aerial data capture, image overlap, georeferencing, and image processing workflows using industry-standard software. Students analyze factors affecting data accuracy and model quality, including flight planning, sensor settings, and environmental conditions. Guided exercises provide structured practice in drone operation for photogrammetric purposes and in the generation, visualization, and evaluation of 3D models. Coursework emphasizes technical proficiency, methodological accuracy, and the use of 3D models across a range of professional and applied contexts.

MC 3114. Career Exploration: Destination America.

This course provides students with opportunities to examine media-related careers through structured exposure to professional workplaces and practitioners in the United States. Students engage with representatives from a range of media organizations to study industry structures, organizational roles, and career pathways. Course activities emphasize analytical observation, professional communication, and evidence-based reflection on workplace practices. Instruction focuses on understanding how media organizations operate, how professionals navigate career development, and how institutional contexts shape media production. Coursework treats professional norms, ethical standards, and workplace expectations as objects of study, supporting informed career decision-making without prescribing particular career choices or viewpoints.

MC 3115. Digital Media Tools and Skills.

This course examines digital media tools and technologies used in contemporary communication contexts. Students analyze the capabilities, limitations, and professional applications of tools such as data visualization platforms, spreadsheets, media‑creation software, mobile reporting technologies, sensors, drones, and video editing systems. Through applied exercises and projects, students practice selecting and using appropriate tools to communicate information effectively while evaluating their suitability for professional media environments. Emphasis is placed on skill development, critical assessment, and responsible use of digital media technologies.

MC 3116. Digital Media Innovation Concepts.

This course examines key concepts that shape digital media environments and practices. Students study the historical development of digital media alongside legal, ethical, and regulatory frameworks that influence media creation and use. Topics include online privacy, security, crime, identity, and censorship, approached as objects of scholarly analysis. Through discussion and applied analysis, students evaluate how professional organizations and scholars address digital media challenges. Emphasis is placed on conceptual understanding, ethical reasoning, and the application of digital media concepts to contemporary communication contexts.

MC 3117. Freelancing for Media Professionals.

This course provides an applied overview of business practices relevant to freelancing across media and communication fields. Students examine topics such as pitching, networking, negotiation, pricing, and the costs of doing business as independent media professionals. Through practical assignments and analysis, students develop written and interpersonal skills commonly required in freelance work. The course emphasizes professional standards, informed decision‑making, and evaluation of freelance opportunities. By the end of the course, students will be able to assess freelance practices and apply business concepts to a variety of media contexts.

MC 3118. Careers in Media.

This course provides structured career exploration related to media and communication professions. Students examine a range of career fields associated with majors in advertising, journalism, electronic media, digital media innovation, public relations and mass communication, with attention to entry‑level roles, required skills, and educational pathways. The course introduces career assessment tools and university‑based career resources and emphasizes their application to professional decision‑making. Through guided activities, research, and reflection, students analyze how individual skills and interests align with media career options. Emphasis is placed on informed career exploration.

MC 3119. Fundamentals of Layout and Design.

This course introduces the fundamentals of layout and design using publishing software commonly employed in media and communication fields. Students learn to create documents for print and digital use by applying basic design principles, organizing text and visuals, and using core layout tools. The course emphasizes file preparation for review and publication, including exporting content in multiple digital formats. Through hands‑on assignments, students develop foundational design skills while evaluating layout decisions for clarity, consistency, and professional standards across media platforms.

MC 3120. Editing and Enhancing Digital Imagery.

This course introduces techniques for editing, enhancing, and creating digital images for print and online applications. Students learn to adjust image modes, resolution, color, and composition using image‑editing software commonly used in media and communication fields. The course emphasizes preparing images for publication across multiple platforms while applying foundational design and color theory principles. Through hands‑on projects, students develop technical proficiency and evaluate image quality, consistency, and suitability for professional use in digital and print environments.

MC 3121. TV Program Production.

This course provides students with hands‑on experience producing studio‑based television programs. Students participate in the planning, production, and execution of various program formats such as interviews, talk shows, sports programs, and news‑style broadcasts. The course emphasizes the operation of studio cameras, control room equipment, and production workflows in a live studio environment. Through guided production activities, students develop technical proficiency, collaborative skills, and an understanding of professional studio practices used in television program production.

MC 3122. Search Engine Optimization Fundamentals.

This course examines the principles, methods, and analytical frameworks of search engine optimization (SEO) within traditional, algorithmic, and AI‑driven search environments. Students study how search engines and AI‑based systems index, retrieve, summarize, and rank digital content, and how SEO practices interact with website structure, content development, and digital communication strategies. Topics include keyword research, on‑page and technical optimization, link analysis, and the evaluation of search performance metrics, with attention to the growing role of machine learning and generative search technologies. The course emphasizes critical analysis of SEO tools, ethical considerations, and organizational applications across various industries. Prerequisite: MC 4381 with a grade of "C" or better.

MC 3306. Writing for the Electronic Media.

This course examines the principles and practices of writing for electronic media. Students study and apply techniques used in the creation of scripts and written content for formats such as commercials, news stories, public service announcements, promotions, and documentary productions. Emphasis is placed on audience analysis, message clarity, structure, and style across a range of electronic media contexts. Through analysis of existing media texts and the production of original work, students develop an understanding of professional standards, narrative conventions, and ethical considerations relevant to electronic media writing. (WI) Prerequisite: MC 1313 with a grade of "C" or better.

MC 3307. Audio Production.

This course introduces the fundamentals of digital audio production with an emphasis on professional techniques used in the creation of commercials, news and sports programming, public service announcements, and promotional content. Students gain hands‑on experience with audio recording, editing, and production workflows through studio and field exercises. Laboratory activities include microphone use, sound capture, audio mixing, and collaborative production processes. Structured group meetings support project planning, critique, and revision. The course emphasizes technical proficiency, production standards, and effective audio communication across electronic and digital media contexts.

MC 3311. Video Production.

This course introduces the fundamentals of video production with an emphasis on professional techniques used in creating newscasts, commercials, public service announcements, and promotional content. Students gain hands‑on experience with video camera operation, lighting, audio capture, editing, and production workflows. Instruction includes studio and field production practices, visual storytelling principles, and collaboration in structured production settings. Through analysis of existing video content and the creation of original projects, students develop technical proficiency and an understanding of professional standards relevant to electronic and digital media environments.

MC 3312. Television News.

This course examines the theory and practice of television news production and electronic news gathering. Students develop skills in writing broadcast news copy, matching scripts to video, and synchronizing audio and video elements in news stories. Instruction emphasizes professional newsroom workflows, visual storytelling, accuracy, and production standards. Students gain hands‑on experience through participation in a campus news program, applying techniques related to reporting, scripting, shooting, editing, and producing news content. The course prepares students for professional roles in broadcast and digital news environments. (WI) Prerequisites: [MC 3306 or MC 3321] and [MC 3311 or MC 4323 or MC 4324] both with grades of "C" or better.

MC 3313. Foundations of Public Relations Writing.

This course introduces foundational writing practices used in public relations across print and digital platforms. Students examine and produce common public relations materials, including news releases, media advisories, media pitches, scripts, and content for digital media channels. Instruction emphasizes clarity, accuracy, audience awareness, and adherence to professional style conventions. Through analysis of industry examples and the creation of original written work, students develop skills relevant to entry‑level public relations practice and prepare materials suitable for inclusion in a professional portfolio. (WI) Prerequisite: MC 1301 and MC 3343 with a grade of "C" or better.

MC 3314. Social Media for Strategic Communication.

This course examines the role of social media, digital platforms, and emerging technologies in strategic communication research and professional practice. Students analyze how social media systems function, how digital content is planned and evaluated, and how data and analytics inform communication decisions. Instruction addresses ethical, legal, and privacy considerations associated with social media use, as well as the application of analytical tools to assess communication effectiveness. Through analysis and applied projects, students study contemporary practices used across organizational, corporate, and media contexts. Prerequisite: [MC 3343 or MC 3367] and MC 4381 both with grades of "C" or better.

MC 3319. Visual Communication.

This course examines the principles, theories, and visual language used in visual communication, with an emphasis on the analysis and application of images in mass media contexts. Students study how visual elements interact with written content to convey meaning, structure messages, and influence interpretation. Instruction focuses on visual literacy, design principles, and the critical evaluation of visual media across print, digital, and multimedia platforms. Through analysis of media examples and applied assignments, students develop an understanding of how visual communication functions within contemporary mass communication environments.

MC 3321. News Writing and Reporting I.

This course introduces students to foundational news writing and reporting practices used in contemporary journalism. Students integrate writing and reporting skills to produce news stories across media platforms, including print and online formats. Emphasis is placed on storytelling as a professional journalistic technique grounded in accuracy, clarity, and verification. Students study methods for locating, evaluating, and synthesizing information from multiple sources, including interviewing, fact verification, and online research. Through structured reporting assignments and revision, students examine how news stories are researched, written, and presented for various audiences. (WI) Prerequisite: MC 1313 with a grade of "C" or better.

MC 3343. Introduction to Public Relations.

This course introduces students to the principles, functions, and professional practices of public relations. Students examine how public relations operates in the digital age across sectors such as corporations, government offices, nonprofit organizations, and public relations agencies. Emphasis is placed on understanding public relations as a strategic communication process designed to meet organizational goals. Through analysis of case studies, professional standards, and contemporary examples, students study how public relations strategies are developed, implemented, and assessed within institutional and ethical frameworks.

MC 3355. Mass Media and Society.

This course examines the roles and functions of mass media in American society within a broader global context. It analyzes the philosophical and historical foundations of media institutions, the organization of mass media as economic enterprises, and the relationships between media content, audiences, and social issues. Students study research on media literacy, influence, regulation, and professional practice, as well as debates surrounding cultural norms and technological change. Emphasis is placed on understanding mass media as social institutions and evaluating competing perspectives using empirical evidence and critical analysis.

MC 3360. Public Relations Research and Strategy.

This course examines principles, methods, and challenges of social science research and digital analytics as they apply to public relations planning and evaluation. Students study research design, data collection, and analytical techniques used to inform communication decision‑making and assess outcomes. Instruction emphasizes the use of quantitative and qualitative research, audience analysis, and digital metrics to evaluate communication effectiveness. Through applied projects and analysis, students develop an understanding of how research and analytics support evidence‑based strategic communication practice across organizational and media contexts. Prerequisite: MC 3343 with a grade of "C" or better.

MC 3367. Advertising.

This course provides a broad overview of advertising as a professional communication field. Students examine the historical development of advertising, its organizational roles, and the impact of digital technologies on advertising practices. Key topics include research, account management, media planning, creative strategy, sales promotion, public relations, campaign development, and the structure of advertising agencies. Emphasis is placed on analyzing advertising processes, industry roles, and professional standards rather than promoting specific messages or outcomes. Through contemporary examples, students study how advertising strategies are developed, implemented, and evaluated within institutional and marketplace contexts.

MC 3372. Advertising Media Planning.

This course examines the principles and practices of advertising media planning and buying across traditional and digital media platforms. Students study how media objectives are established, how audiences are analyzed, and how media channels are selected and evaluated. Instruction addresses media characteristics, scheduling strategies, audience measurement, testing methods, and cost efficiency considerations. Through analysis of industry data and applied exercises, students develop an understanding of how media plans are constructed and assessed using professional standards within contemporary advertising environments. Prerequisite: MC 3367 and MC 4317, all with a grade of "C" or better.

MC 3375. Electronic Media as Entertainment.

This course examines electronic media as a form of entertainment across television, radio, cable, satellite, and internet platforms. Students analyze how audience preferences, technological developments, industry structures, and content formats shape entertainment media offerings. The course introduces key concepts related to audience measurement, programming strategies, distribution systems, and economic considerations without promoting specific industry practices or outcomes. Emphasis is placed on evaluating how entertainment media function within broader cultural, social, and commercial contexts. Through case studies and comparative analysis, students assess how electronic media organizations design, distribute, and evaluate entertainment content for diverse audiences.

MC 3379. Client Management.

This course examines managerial methods used in strategic communications and client‑agency environments. Students study the role of client management in goal setting, strategic brand development, new business acquisition, budgeting, and the maintenance of professional client relationships. Emphasis is placed on leadership frameworks, project coordination, and communication practices used to manage internal and external stakeholders. Students analyze real‑world cases and apply established management principles to evaluate client‑agency relationships, financial performance, and strategic outcomes within professional communications contexts. Prerequisite: MC 3343 or MC 3367 with a grade of "C" or better.

MC 3383. Editing and Managing Content.

This course examines editing and content management practices used in digital and print media environments. Students study how words, images, sound, and data are integrated into storytelling across multiple platforms. Emphasis is placed on audience analysis, accuracy, clarity, logic, organization, style, and form. Students apply professional editing standards to news and informational content while analyzing issues related to layout, design, ethics, and law. The course prepares students to evaluate and manage content using established editorial frameworks and industry practices relevant to contemporary media production. (WI) Prerequisite: MC 1313 or MC 3313 either with a grade of "C" or better.

MC 3390. Media Design.

This course examines foundational principles of media design as applied in contemporary mass media. Topics include visual composition, typography, color theory, photography, video, and multimedia production. Students analyze media design practices across advertising, public relations, journalism, and digital platforms, focusing on functional, technical, and communicative outcomes. Coursework emphasizes systematic evaluation of design decisions and their effects on audience interpretation. Students apply design concepts using current media technologies to produce and assess media artifacts.

MC 3395. Electronic Media Trends.

This course examines the evolution of electronic media technologies and platforms and analyzes their implications for news, entertainment, sports, and media economics. Students study how technological change affects media production, distribution, audience measurement, and industry structure. Through contemporary case studies and industry examples, the course explores legacy and emerging media systems, including digital platforms, streaming services, and social media. Emphasis is placed on understanding trends, evaluating their economic and cultural significance, and assessing how media organizations and creators respond to ongoing technological change.

MC 3396. Media Audience Analysis.

This course examines methods and tools used to analyze media audiences across digital and traditional platforms. Students study audience behavior, segmentation, measurement, and valuation using industry‑standard analytics frameworks. The course emphasizes data collection, interpretation, visualization, and the communication of analytical findings to diverse stakeholders. Through applied analysis, students learn how audience insights inform media strategy, content distribution, and organizational decision‑making within journalism, advertising, public relations, and related communication fields.

MC 4130. Internship.

This course provides supervised, off‑campus professional experience related to the student’s academic program. Students complete a minimum of 100 hours in an approved internship setting under the guidance of a site supervisor and faculty coordinator. The course requires a written learning contract, regular documentation of activities, and a portfolio demonstrating completed work and reflective analysis. Emphasis is placed on applying academic knowledge to professional practice, observing workplace standards, and developing discipline‑specific skills. Credit is limited to a maximum of six hours across MC 4130, MC 4230, and MC 4330. Evaluation is based on completion of required hours, quality of submitted materials, and adherence to established internship expectations. Prerequisite: 30 credit hours, good academic standing, and appropriate program coursework.

MC 4230. Internship.

This course provides students with a supervised off‑campus internship experience designed to apply academic knowledge in a professional setting. Students are required to complete a minimum of 150 hours at an approved internship site under the guidance of a site supervisor and faculty coordinator. A written learning contract outlining responsibilities and objectives must be approved prior to enrollment. Students will document and reflect on their professional activities through a portfolio of completed work. Credit limitations apply, and students may not earn more than six total credit hours from any combination of MC 4130, MC 4230, and MC 4330. Prerequisite: 30 credit hours, good academic standing, and appropriate program coursework.

MC 4301. Media Law and Ethics.

This course examines the legal and ethical frameworks that govern journalism, advertising, digital media, and public relations. Students study laws related to free expression, intellectual property, privacy, defamation, and media regulation, as well as professional codes of ethics and decision‑making models used in media practice. Emphasis is placed on analyzing how legal requirements and ethical standards shape media content, professional responsibilities, and public communication. Students evaluate legal precedents and ethical dilemmas as objects of study, developing an understanding of how media law and ethics function within professional and institutional contexts.

MC 4302. History of Mass Media.

This course surveys the history of media and related strategic communication industries in the United States. Students examine the emergence of print, broadcast, advertising, public relations and digital media within their historical, political, and economic contexts. The course analyzes influential individuals, institutions, and technologies while situating media practices within broader social developments. Emphasis is placed on understanding how historical developments continue to shape current media practices and public discourse.

MC 4303. International Advertising.

This course examines international advertising and marketing within the context of a global economy. Students study how firms design, adapt, and evaluate advertising strategies across national and cultural boundaries. Emphasis is placed on standardized and localized approaches, branding decisions, media selection, and marketing communications in diverse international markets. The course analyzes how economic, cultural, legal, and social factors influence advertising effectiveness and strategic decision‑making. Through case studies and comparative frameworks, students evaluate how organizations address challenges and opportunities associated with marketing products and services across countries while assessing the implications of cultural variation for advertising strategy.

MC 4304. Advertising Portfolio.

This course prepares students to create and produce professional advertising portfolios through the development of integrated creative campaigns. Students work in collaborative teams and assume professional roles such as copywriter and art director. Emphasis is placed on conceptual thinking, idea development, visual and verbal execution, critique, and revision. Students analyze advertising problems, develop creative solutions, and assemble portfolio materials that reflect industry‑standard practices and expectations within the professional advertising environment. Prerequisite: MC 3367 and MC 4333 both with grades of "C" or better. Corequisite: MC 4338 with a grade of "D" or better.

MC 4305. Theories of Mass Communication.

This course examines major theoretical perspectives used to study mass communication. Students explore how communication theories are developed, tested, and applied to understand media messages, audiences, institutions, and effects. Emphasis is placed on the relationship between theory and research methods, including how scholars use theoretical frameworks to explain and generalize communication phenomena. Students analyze historical and contemporary media examples using established theories to evaluate patterns of influence, function, and control within mass communication systems. (WI).

MC 4306. Advertising Competition.

This course focuses on the development of an integrated marketing communications campaign for a national client through participation in the American Advertising Federation’s National Student Advertising Competition (NSAC). Students work collaboratively to analyze a client brief, conduct research, identify strategic challenges, and develop creative, media, public relations, and promotional components. The course emphasizes professional standards, applied problem‑solving, and presentation skills through the creation of a comprehensive plans book and formal pitch presentation evaluated by industry professionals.

MC 4307. Advertising Campaigns.

This course examines the development, coordination, and evaluation of comprehensive advertising campaigns for specific clients. Students analyze market and consumer research, formulate campaign objectives and strategies, and recommend media plans and creative executions. Emphasis is placed on integrating research, strategy, creative concepting, and media planning into cohesive campaign solutions. Students present campaign recommendations through professional plan books and oral presentations, reflecting industry standards and practices. The course emphasizes applied learning and prepares students to synthesize prior advertising coursework in real‑world campaign contexts. (WI) Prerequisite: MC 3372 and MC 4317 and MC 4333 all with grades of "C" or better.

MC 4308. Audience and Representation in Media.

This course evaluates how audiences are represented in the media and examines the implications for media professionals and industries. Through readings, applied projects, and case studies, students will examine how audience segmentation, data analytics, and platform-specific strategies influence media coverage and content development. The course introduces frameworks used in media research and industry practice, emphasizing evaluation across traditional and digital platforms. Students develop skills in interpreting media content and applying research methods to professional communication contexts.

MC 4309. Visual Literacy: Film.

This course examines how meaning is constructed and communicated through visual images, using film as a primary medium of analysis and practice. Students study formal elements such as composition, editing, sound, and narrative structure to understand how visual choices influence interpretation. The course develops analytical skills for critiquing film and applied skills for producing visual content, emphasizing clarity, intention, and audience awareness. Film examples are analyzed as objects of study rather than as vehicles for persuasion. The course supports students in fields that emphasize visual communication, including broadcasting and advertising, by strengthening their ability to interpret and produce image‑based messages within professional and academic contexts.

MC 4310. International Communication.

This course examines media systems and communication practices in multiple national and socioeconomic contexts. Students analyze patterns of international communication flow and compare professional practices in selected countries, including the United States and other nations. The course emphasizes comparative analysis of advertising, public relations, and media organizations, as well as the professional standards and ethical frameworks that guide international communication industries. Through case studies, site‑based learning, and applied analysis of promotional messages, students develop media literacy, cross‑cultural awareness, and an understanding of career pathways in global communication fields.

MC 4311. Independent Study.

This course provides students with the opportunity to complete a supervised independent academic project under the direction of a faculty member. The project is designed to require the equivalent of 160 hours of academic work and must be defined through a prior written agreement outlining scope, objectives, and evaluation criteria. Students are expected to engage in sustained inquiry, analysis, or creative scholarship appropriate to the discipline. Completion of the course requires submission of a portfolio or equivalent documentation demonstrating the completed work and learning achieved. This course cannot be repeated for credit.

MC 4312. Photojournalism.

This course introduces students to the principles and practices of photojournalism, with emphasis on digital camera operation, visual composition, and the use of images and text in journalistic contexts. Students study methods for capturing, editing, and presenting still images and multimedia content for news, feature, and documentary applications. Coursework examines professional standards, ethical frameworks, and legal considerations relevant to visual journalism, treating them as subjects of analysis. Attention is also given to the historical development of photojournalism and the impact of emerging technologies on the production, distribution, and interpretation of visual news content.

MC 4313. Strategic Writing for Public Relations.

This course examines strategic writing practices used in public relations across digital and traditional communication platforms. Students analyze how written messages are developed, structured, and adapted to support organizational communication objectives. Emphasis is placed on clarity, accuracy, audience analysis, and professional standards commonly used in the field. The course explores widely used public relations formats, media writing conventions, and the role of editing and revision in professional communication. Legal and ethical considerations affecting public relations writing are examined as analytical frameworks rather than prescriptive positions. Students produce writing suitable for inclusion in a professional portfolio. (WI) Prerequisite: MC 3313 and MC 3343 both with grades of "C" or better.

MC 4315. Web Design Publishing.

This course introduces students to the principles and practices of web design and digital publishing. Students learn foundational techniques in web page construction using HTML and CSS, along with image creation, graphic design, animation, and audio and video editing. The course emphasizes practical application through hands‑on projects that involve troubleshooting technical issues, managing digital assets, and applying design concepts. Students gain experience using industry‑standard tools such as plain‑text editors, graphic design software, and content management systems. The course also examines the process of producing and publishing online multimedia content, culminating in a final integrated project. Prerequisite: [MC 1313 or MC 3313] and MC 4381 both with grades of "C" or better.

MC 4316J. Sport Branding and Media Engagement.

This course examines the development, management, and monetization of sport brands within contemporary sport and media industries. Topics include athlete branding, name, image, and likeness (NIL) opportunities, sponsorship and endorsement strategies, fan engagement, and media platforms. Students analyze how athletes, teams, and sport organizations establish brand identities and communicate value to stakeholders. Emphasis is placed on applying theoretical frameworks and industry practices through case analysis and applied projects that examine the relationship between sport brands, media, and audiences. Prerequisite: MC 4329 with a letter grade of "C" or better.

MC 4317. Advertising Strategic Planning.

This course provides an applied introduction to advertising research and strategic account planning. Students examine how quantitative and qualitative research methods are used to understand consumer behavior and inform creative strategy. Emphasis is placed on designing, executing, and analyzing primary and secondary research, synthesizing insights into strategic perspectives, and communicating findings through professional presentations. The course situates advertising strategy as a research‑driven process used in industry contexts to inform messaging, positioning, and campaign development. Prerequisite: MC 1301 and MC 3367 with a grade of "C" or better.

MC 4318. Media Ethics.

This course examines ethical theories, professional standards, and decision‑making practices relevant to mass media institutions and practitioners. Students study concepts such as freedom, responsibility, accountability, and credibility as they relate to journalism, persuasive communication, and entertainment media. The course analyzes ethical frameworks, professional codes, and institutional constraints that shape media choices and public communication. Emphasis is placed on ethical reasoning, comparison of competing perspectives, and systematic evaluation of case studies drawn from diverse media contexts. Students are encouraged to assess how ethical questions arise, how standards are applied, and how media professionals navigate complex moral and professional challenges.

MC 4319. Latinas/Latinos and the Media.

This course provides an analytical overview of Latinos in U.S. media, focusing on representation, media institutions, and communication practices. Students examine demographic context, historical patterns of portrayal, and scholarly research on media effects. The course also explores Latino‑oriented media organizations and the use of media in political contexts, treating these topics as objects of study. Emphasis is placed on media analysis, evidence‑based reasoning, and comparative perspectives across media platforms.

MC 4320. Public Relations Campaigns.

This course examines the planning, development, implementation, and evaluation of public relations campaigns. Students study professional public relations practices, including research methods, strategic planning, message development, digital media applications, and campaign assessment. Emphasis is placed on applying industry standards and ethical frameworks used within the public relations profession. Through team‑based projects, students analyze organizational objectives, audiences, and communication challenges to design and evaluate strategic campaigns. The course provides practical experience while treating public relations practices, ethics, and digital strategies as objects of academic and professional study. Prerequisite: MC 3360 and MC 3314 and MC 4313 all with grades of "C" or better.

MC 4322. Health Communication Campaigns.

This course provides an overview of the theory and practice of designing, producing, and evaluating health communication campaigns. Students examine historical and contemporary models of health communication, including approaches to behavior change, audience analysis, message design, and channel selection. The course emphasizes communication strategies used in mass media, social marketing, and digital media environments. Through case studies and applied exercises, students analyze how health communication campaigns are developed, implemented, and assessed across diverse populations and contexts. The course focuses on evidence‑based communication principles and research methods.

MC 4323. Multimedia Journalism.

This course examines contemporary multimedia journalism by integrating core reporting principles with digital storytelling methods. Students study how news is gathered, produced, and distributed using audio, visual, and interactive formats across digital platforms. The course introduces mobile journalism tools, emerging media technologies, and online publishing systems used in professional news environments. Students analyze ethical frameworks, legal considerations, and professional standards relevant to digital journalism. Emphasis is placed on evaluating the effectiveness, limitations, and audience impacts of different storytelling approaches within online news ecosystems. Through applied exercises and critical analysis, students develop an understanding of how multimedia techniques shape journalistic practice and public information. Prerequisites: MC 1313 with a grade of "C" or better.

MC 4324. Visual Storytelling.

This course introduces students to the foundational elements of visual storytelling for journalism in contemporary, converged newsrooms. Students apply established journalistic practices, including in‑person interviewing and information gathering, while learning to operate video newsgathering and editing technologies. Emphasis is placed on producing short‑form video stories suitable for digital and online distribution. The course examines the technical, aesthetic, and ethical considerations involved in visual storytelling and explores how visual narratives function across journalism, electronic media, and emerging platforms. Students analyze visual messages, evaluate storytelling techniques, and develop practical skills for producing journalistic video content for diverse audiences.

MC 4325. Coding and Data Skills for Communicators.

This course introduces programming and data concepts relevant to communication fields. Students examine how data‑driven, interactive web and mobile projects present information using tools such as charts, quizzes, calculators, and maps. The course explores contemporary projects that demonstrate interactive design features and reviews the organizations involved in developing digital standards and tools. Students create functional web experiences and use the programming language to access data through application programming interfaces (APIs). Emphasis is placed on technical skill development, data presentation, and analytical use of interactive media in professional communication contexts. Prerequisites: MC 4315 with a grade of "C" or better.

MC 4326. Advanced Social Media and Analytics.

This course provides an advanced examination of social media as a professional communication and marketing tool. Students analyze platform features, content formats, audience engagement practices, and performance metrics across major social media networks. The course emphasizes strategic planning, content development, and interpretation of analytics data within organizational and journalistic settings. Students examine how social media strategies are designed, implemented, and assessed using case‑based analysis and applied exercises. Attention is also given to organizational policies, legal considerations, and professional standards that shape social media use. The course treats social media practices and outcomes as objects of study, enabling students to evaluate effectiveness across varied professional contexts. Prerequisite: MC 4381 with a grade of "C" or better.

MC 4327. Mobile Media and Development.

This course introduces students to mobile communication systems and content production practices relevant to mass communication. Students examine how mobile devices function as communication platforms and analyze their role in contemporary media environments. The course emphasizes principles of mobile content design, usability, and distribution. Through applied projects and analysis, students explore how text, visuals, and interactive elements are adapted for mobile platforms. Technical and conceptual frameworks are used to evaluate existing mobile applications and to design content suitable for mobile audiences. Prerequisite: MC 4315 with a grade of "C" or better.

MC 4328. Digital Media Innovation Capstone.

This course examines innovation, creativity, and product development within the context of digital media and entrepreneurship. Students analyze how emerging technologies, market conditions, and organizational practices influence the development of new media products and services. Through case studies, data analysis, and engagement with guest speakers from media and technology industries, students investigate multiple approaches to innovation and entrepreneurial decision‑making. The course emphasizes analytical evaluation of opportunities, constraints, and outcomes associated with digital ventures. Students apply theoretical frameworks and empirical evidence to design and assess prototypes, proposals, and digital platforms, while critically examining the assumptions and risks involved in media innovation. Prerequisites: MC 4315 and MC 4326 both with grades of "C" or better.

MC 4329. Sports Media.

This course examines the relationships among sports, athletes, media organizations, public relations, advertising, promotion, and sports information within a multi‑platform media environment. Students develop skills relevant to sports journalism and strategic communication while analyzing professional practices across print, broadcast, and digital media. The course addresses foundational concepts in sports media, including reporting, storytelling, and information management, and explores ethical, cultural, and historical issues such as race, gender, sportsmanship, and public representation. Emphasis is placed on understanding the historical and contemporary interactions between sports institutions and mass communication.

MC 4330. Internship.

This course provides students with a supervised off‑campus internship experience requiring a minimum of 180 documented hours in an approved professional setting. Participation is governed by a written contract coordinated with the internship coordinator. Students complete required documentation and compile a portfolio of completed work that demonstrates applied learning and professional skill development. Academic credit is awarded based on fulfillment of internship requirements and submission of all required materials. Students cannot gain more than six hours of credit for any combination of MC 4130, MC 4230, and MC 4330. Prerequisite: 30 credit hours, good academic standing, and appropriate program coursework.

MC 4331. Strategic Sports Communication.

This course examines communication strategies and tactics used by sports teams, leagues, and related organizations to manage relationships with stakeholders and communicate through mass media channels. Students analyze how sports organizations use traditional, digital, and emerging media to engage audiences, support organizational goals, and coordinate branding efforts. The course also explores sociological research on sports fandom and media consumption, as well as current trends shaping the sports communication environment. Emphasis is placed on analysis, strategic planning, and applied content development within professional sports communication contexts.

MC 4332. Public Relations Special Event Planning.

This course examines the principles and practices involved in planning, managing, and evaluating special events within a public relations context. Students study how events support organizational communication goals across corporate, nonprofit, and community settings. Topics include the event planning process, stakeholder coordination, budgeting, risk management, content development, and post‑event assessment. The course emphasizes professional standards, logistical decision‑making, and collaboration through applied projects that reflect contemporary public relations practice. Students analyze real‑world cases to assess effectiveness, resource use, and audience engagement.

MC 4333. Creative Thinking & Advertising Concepting.

This course examines creative thinking processes and their application to the development of advertising concepts that support strategic objectives. Students study methods for generating, evaluating, and refining ideas within professional advertising contexts. Emphasis is placed on understanding how creative teams collaborate with account, strategy, and media functions. Through analysis and practice, students develop conceptually grounded advertising ideas and explore how creative concepts are adapted across traditional and emerging media platforms. The course prepares students for advanced coursework by emphasizing professional standards, collaboration, and persuasive presentation of creative work. Prerequisite: MC 3367 and MC 4317; A minimum grade of "C" is required in all prerequisites.

MC 4335. Mass Communication Capstone.

This course serves as the culminating academic experience for mass communication majors. Students integrate research, writing, critical analysis, and project development skills to design, execute, and present a substantial scholarly or professional project. Emphasis is placed on applying disciplinary methods, evaluating relevant literature, and situating work within existing academic and professional conversations. Students demonstrate advanced oral and written communication skills through presentations and documentation of their work. The course emphasizes independent inquiry, evidence‑based reasoning, and professional standards appropriate to mass communication fields. Prerequisite: MC 3360 with a grade of "C" or better.

MC 4336H. Web Content Strategy for Organizations.

This course examines strategic approaches to web content creation and management for small‑ to medium‑sized organizations. Building on foundational web development skills, students analyze organizational goals, audiences, and messaging needs to plan and execute structured web projects. The course emphasizes professional documentation practices, including message maps and content inventories, and introduces widely used content management systems as tools for implementation. Through applied projects, students evaluate how content strategy supports organizational communication objectives while considering usability, maintainability, and scalability. The course treats web content strategy as an analytical and professional practice grounded in established standards and methods. Prerequisite: MC 4315 with a grade of "B" or better.

MC 4336J. Texas State Career Accelerator Program.

This course prepares students to work in teams and build digital products for a diverse set of clients. Students may choose from the available tracks that provide experience in coding, data analysis, web development, social media and other technology topics related to mass communication and media careers.

MC 4336K. Content Creation for Sports.

This course examines the creation and analysis of sports media content with an emphasis on platform-specific storytelling strategies. Students study how narrative structure, visual design, and presentation differ across print, broadcast, and digital sports media platforms. Contemporary sports media practices are analyzed to understand how platform constraints, audience expectations, and industry conventions shape content. Students apply visual communication tools to produce written, photographic, and video sports media projects tailored to specific platforms. Legal and ethical frameworks relevant to sports media production and distribution are examined through professional standards and case analysis, allowing students to evaluate responsibilities and constraints.

MC 4337. Data Journalism.

This course introduces students to the principles and practices of data journalism. Students examine how data can be collected, analyzed, and interpreted to support journalistic inquiry and storytelling. The course emphasizes the use of datasets as sources for reporting, as well as the ethical considerations involved in data use. Students apply a range of digital tools and software to analyze data, verify findings, and present information through written stories and visualizations. Attention is given to accuracy, transparency, and professional standards in the use of data for news production. Prerequisite: MC 1313 and MC 4381 both with a grade of "C" or better.

MC 4338. Advanced Advertising Creative.

This course examines advanced principles of advertising copywriting, visual layout, and creative strategy. Students analyze creative briefs and research findings to develop original advertising concepts and integrated campaign ideas. Emphasis is placed on art direction, professional writing practices, and design execution across traditional and emerging media platforms. Through project‑based assignments and critiques, students refine their ability to produce cohesive, professional‑level advertising work. The course also introduces industry expectations, portfolio development practices, and evaluative methods used in professional creative environments. Prerequisite: MC 4333 with a grade of "C" or better.

MC 4339. Advanced Strategic Planning.

This course builds on prior coursework in strategic communication to strengthen students’ ability to define organizational and business problems, analyze qualitative and quantitative data, and translate research findings into strategic communication approaches. Students examine primary and secondary research methods, evaluate insights derived from data, and apply strategic thinking frameworks to develop and assess multiple communication strategy options. Emphasis is placed on analytical reasoning, evidence‑based decision making, and the professional presentation of strategic planning documents used in organizational and communication settings. Prerequisite: MC 3372 or MC 4333 either with a grade of "C" or better.

MC 4340. Advanced Media Strategy.

This course examines advanced principles of media strategy with an emphasis on analytical decision‑making and evidence‑based planning. Students study media metrics, audience research, and performance data to identify communication challenges and evaluate strategic options. The course introduces tools and databases used in contemporary media planning and buying, including digital, traditional, and emerging platforms. Through applied analysis, students develop strategic media plans grounded in data interpretation and methodological rigor. Emphasis is placed on understanding how media strategies are constructed, evaluated, and adapted in response to changing market conditions and technological developments. Prerequisite: MC 3372 and SOCI 3307 both with grades of "C" or better.

MC 4341. The Power of Brands.

This course examines how organizations develop and manage brands to establish awareness, influence perception, and communicate identity in competitive markets. Students analyze branding strategies used to differentiate products and services, explore how brands engage both consumers and internal stakeholders, and assess the role of storytelling, visual design, and corporate culture in shaping brand meaning. The course emphasizes analytical evaluation of real‑world branding practices across industries, with attention to how design elements such as color, typography, and messaging contribute to brand recognition and interpretation.

MC 4342. Career Professionalism.

This course introduces professional practices relevant to career development within communication-related fields. Students examine strategies for presenting creative and strategic ideas in professional contexts, including meetings and client-facing discussions. Course topics include business etiquette, professional communication in written, oral, and digital formats, résumé and interview preparation, and job search strategies. Emphasis is placed on understanding industry expectations, applying professional standards, and evaluating approaches to self-presentation across diverse professional settings. The course focuses on skill development and analysis, preparing students to adapt professional practices to varied organizational and career contexts.

MC 4343. Immersive Storytelling.

This course examines storytelling practices enabled by immersive technologies, including virtual, augmented, and mixed reality. Students engage with 360‑degree video, virtual reality headsets, mobile devices, and related applications to understand how immersive media are developed and distributed. The course emphasizes both production and analysis, introducing technical workflows alongside professional examples from journalism and digital media. Students study how organizations adopt immersive platforms, evaluate audience engagement strategies, and consider ethical and technical standards associated with immersive storytelling. The course treats immersive media as an evolving field of professional practice and scholarly inquiry. Prerequisite: MC 4381 with a grade of "C" or better.

MC 4345. Drone Storytelling.

This course examines storytelling techniques using unmanned aerial systems (drones) for visual media production. Students study aerial photography and videography practices, as well as emerging applications such as photogrammetry and three‑dimensional modeling for narrative purposes. The course emphasizes technical operation, regulatory knowledge, and analytical decision‑making in the creation of visual media projects. Through applied assignments, students develop skills in capturing, processing, and presenting aerial imagery for storytelling across media contexts. Industry standards and regulatory frameworks are examined as professional requirements. Prerequisite: MC 4381 with a grade of "C" or better.

MC 4346. Artificial Intelligence and Automation for Media Professionals.

This course examines the use of artificial intelligence and automation technologies in the digital media industry. Topics include generative systems, virtual assistants, and machine‑learning applications used in storytelling, journalism, and mass communication. Students engage with practical tools and workflows to design and analyze automated media experiences while evaluating professional case studies. The course also addresses technical limitations, ethical considerations, and user experience design in interactive and audio‑based media environments. Prerequisite: MC 4381 with a grade of "C" or better.

MC 4347. Social Media Video.

This course examines the principles and practices of producing short‑form and long‑form video content for social media platforms. Students analyze how video is used in digital communication and marketing contexts and develop practical skills in planning, shooting, editing, and distributing social video. Emphasis is placed on brand storytelling, platform‑specific strategies, audience engagement, and performance metrics. Through applied projects, students explore different types of social video and gain experience using advanced editing software to produce content appropriate for multiple platforms. Prerequisite: MC 4381 with a letter grade of "C" or better.

MC 4348. Visual Production Capstone.

This course provides advanced instruction in visual storytelling through photography and video production. Students design and produce long-form, documentary-style projects using field and studio techniques. Emphasis is placed on visual research, narrative structure, technical execution, and post-production workflows. Students examine professional standards, legal considerations, and emerging practices in visual media. Through iterative project development, students apply established methods used in professional visual production environments. The course culminates in a completed visual narrative suitable for public or professional presentation. Prerequisite: [MC 3306 or MC 3321] and [MC 3311 or MC 4323 or MC 4324] both with a letter grade of "C" or better.

MC 4349. Media Sales.

This course provides an analytical overview of advertising media sales within contemporary media industries. Students explore how media outlets position advertising products, assess audience data, and respond to advertiser needs across multiple platforms. Topics include client relationship management, proposal construction, sales presentations, negotiation strategies, and evaluation of campaign performance. Legal regulations and ethical standards relevant to media sales are examined as professional frameworks. The course emphasizes skill development through structured analysis and practical application rather than advocacy. Prerequisite: MC 3367 with a letter grade of "C" or better.

MC 4350. Becoming a Brand Influencer – Building a Business From Content.

This course examines the business, strategic, creative, and ethical dimensions of influencer activity within the contemporary creator economy. Students analyze influencer campaigns, creator practices, and the social impact of digital storytelling across platforms. The course explores industry structures including content development models, contracts, compensation systems, representation, and platform governance. Emphasis is placed on evaluating personal branding strategies, intellectual property considerations, and professional pathways using established industry frameworks and ethical reasoning. Through applied analysis and project‑based work, students study how content creators align creative decisions with business objectives and professional standards. Prerequisite: MC 4381 with a letter grade of "C" or better.

MC 4351. Data, Analytics, and Measurement for Influencer Strategy.

This course examines how data and analytics are used to assess and interpret brand influence within the creator economy. Students analyze platform metrics, audience insights, and campaign performance data to evaluate content strategy, brand positioning, and partnership outcomes. The course emphasizes interpreting analytics to produce strategic assessments of influencer performance beyond basic visibility metrics. Students study algorithmic and AI‑mediated platform systems and examine how data is used to assess growth patterns, credibility indicators, and business viability for influencers and brand partners. Analytical methods are applied to evaluate performance outcomes and inform evidence‑based recommendations for professional contexts. Prerequisite: MC 4381 with a letter grade of "C" or better.

MC 4352. Brand Partnerships.

This course examines how influencers and organizations establish, manage, and sustain brand partnerships within the creator economy. Topics include brand alignment, reputation management, audience trust, and professional client relations. Students analyze partnership models, assess long‑term influencer–brand relationships, and examine collaboration strategies used across industries. Case studies and applied exercises are used to evaluate how different partnership approaches affect credibility, growth, and organizational outcomes. Prerequisite: MC 4381 with a letter grade of "C" or better.

MC 4356J. Data Journalism II.

This course builds on foundational data journalism skills by integrating publicly available data, data analysis, and data visualization with journalistic practices such as news judgment, interviewing, and reporting. Students examine methods for identifying, analyzing, and presenting data‑driven stories for a range of audiences and platforms. Emphasis is placed on interpreting data accurately, explaining complex information clearly, and applying professional journalistic standards in data‑based reporting. Through hands‑on projects, students develop content suitable for publication, including short reports, social media posts, and full‑length news articles, while using current tools for advanced data visualization. Prerequisite: MC 4337 with a letter grade of "C" or better.

MC 4357. Sports as News.

This course introduces students to the reporting, writing, and production of sports news for print, broadcast, and digital media platforms. Students develop skills in interviewing, information gathering, and the accurate use of sports terminology while applying established news judgment and verification practices. Course assignments focus on producing sports journalism content consistent with professional industry standards and deadlines. The course also examines contemporary sports coverage through analysis of media practices, organizational routines, and evolving technologies. Interaction with media professionals and case studies provides exposure to current expectations, challenges, and career pathways in sports journalism. Emphasis is placed on skill development, critical evaluation of sources, and understanding sports coverage as a form of news reporting. Prerequisites: MC 1313 or MC 3313 either with a grade of "C" or better.

MC 4358. Feature Writing.

This course introduces students to the principles and practices of feature writing within journalism and related media fields. Students examine the characteristics of feature stories and apply narrative techniques to produce well‑researched, engaging articles. Emphasis is placed on interviewing, observation, organization, and style across multiple formats, including profiles, explanatory features, and trend analyses. The course prepares students to adapt feature writing skills for print, digital, and emerging media platforms while adhering to professional journalistic standards. Prerequisite: MC 1313 with a letter grade of "C" or better.

MC 4359. Travel Writing.

This course introduces students to the genre of travel writing through analytical reading, research, and applied writing practices. Students examine published travel articles and personal essays while developing their own narratives based on observation, research, and interviews. Instruction emphasizes audience awareness, genre conventions, and ethical reporting practices. Writing projects may draw on in‑class activities as well as off‑campus experiences. Students produce travel‑related content suitable for print and digital platforms while refining clarity, structure, and style. Travel associated with course assignments may be required at the student’s expense.

MC 4360. Mobile Storytelling in the Outdoors.

This course introduces concepts and practical applications of mobile storytelling using smartphones and comparable mobile devices in outdoor environments. Students examine techniques for capturing, editing, and distributing short‑form visual media, including video, photography, and text, using mobile tools. Emphasis is placed on narrative structure, technical quality, and audience engagement across digital platforms. The course situates mobile storytelling within professional and organizational contexts related to outdoor media production. Through applied projects, students develop competencies relevant to contemporary digital communication practices while critically evaluating the effectiveness and limitations of mobile storytelling approaches. Prerequisite: MC 4381 with a letter grade of "C" or better.

MC 4361. Documentaries.

This course introduces documentary filmmaking for electronic media through the study of historical traditions, stylistic approaches, and production methods. Students examine documentary forms, modes, and conventions while developing practical skills in framing, sound recording, editing, and narrative construction. Instruction emphasizes unscripted storytelling and the analysis of ethical frameworks commonly discussed in documentary practice, including representation, consent, and authorship. Industry‑standard production workflows and technical expectations are addressed throughout the course. Through guided exercises and project‑based work, students apply analytical concepts to the planning and production of short documentary projects. Prerequisite: MC 1313 and [MC 3311 or MC 4323 or MC 4324] all with a letter grade of "C" or better.

MC 4362. Video Production for Sports.

This course introduces students to the technical and production practices used in sports video media. Students examine the roles and workflows involved in live and recorded sports production, including field producing, control room operations, and on‑site coordination. The course emphasizes interviewing techniques, camera operation, audio capture, and post‑production editing as applied to sports contexts. Through hands‑on projects and analysis of professional examples, students develop practical skills while distinguishing among production formats and broadcast environments commonly used in sports media. Prerequisite: MC 1313 and [MC 3311 or MC 4323 or MC 4324] all with a letter grade of "C" or better.

MC 4363. Texas State Career Accelerator Program.

This course emphasizes collaborative work on digital projects in applied communication and media contexts. Students select from available tracks that provide experience in areas such as coding, data analysis, web development, and social media, with an emphasis on technologies used in mass communication and media. Through hands-on projects and case studies, students apply technical and communication skills to develop digital products for a range of professional contexts. Coursework introduces practices and workflows relevant to advertising, digital media, journalism, mass communication, and public relations.

MC 4376C. Public Relations Case Studies.

This course examines selected public relations case studies to analyze communication strategies, organizational decision‑making, and stakeholder responses across various contexts. Students study historical and contemporary cases to evaluate how public relations principles are applied in practice, including message development, media relations, crisis communication, and ethical considerations. Emphasis is placed on professional standards, analytical reasoning, and evidence‑based evaluation. Coursework develops students’ ability to assess professional practices using established frameworks and empirical examples. Prerequisite: MC 3343 with a grade of "C" or better.

MC 4376D. Public Relations Writing & Design.

This course introduces students to writing and design practices commonly used in public relations. Students study how research, organization, writing, and visual design are applied to the creation of communication materials for defined audiences. Emphasis is placed on clarity, accuracy, audience analysis, and the integration of written and visual elements using industry‑standard layout software. Through applied assignments, students examine how professional conventions shape public relations materials across organizational contexts. (WI) Prerequisites: MC 3313 and MC 3343 both with grades of "C" or better.

MC 4376F. International Strategic Communication.

This course explores advertising and public relations practices in foreign countries through readings, discussion and site visits within media organizations in foreign countries. Marketing practices abroad will be compared to those in the United States. (MULT).

MC 4376G. Media Relations.

This course introduces the role of media relations within strategic communication and public relations practice. Students examine how organizations interact with news media and other information outlets to convey messages, respond to events, and manage public visibility. The course explores analysis of the media landscape, development of media lists, identification of news opportunities, preparation for interviews and live media events, creation of media training materials, and evaluation of media relations outcomes. Emphasis is placed on applying professional tools and strategies across a range of organizational contexts while assessing effectiveness using established industry standards. Prerequisite: [MC 3313 or MC 1313] with a grade of “C” or better.

MC 4377. Crisis Communication.

This course examines strategic communication practices used by organizations before, during, and after crisis events. Students analyze crisis planning processes, risk assessment, media relations, and image restoration strategies across a range of organizational contexts. The course introduces established crisis communication theories and explores how communication decisions influence public perception, stakeholder response, and organizational learning. Ethical considerations are examined as analytical frameworks for evaluating communication choices rather than as prescriptive standards. Through case studies and applied analysis, students assess real‑world crisis scenarios to understand the role of communication in managing uncertainty, reputation, and institutional response. Prerequisite: MC 3343 with a grade of "C" or better.

MC 4378. International Strategic Communication.

This course examines advertising, public relations, and media practices in international contexts through readings, discussions, and site visits conducted as part of an education-abroad experience. Students analyze communication practices by engaging with public relations, advertising, and media organizations in a global setting. Assignments may include profiles of international media companies, comparative media analyses, interviews, and a project examining professional communication practices across cultural contexts. Coursework emphasizes the application of communication theory and the analysis of media practices in international environments.

MC 4381. Fundamentals of Digital and Online Media.

This course introduces students to foundational concepts in digital and online media within the context of mass communication. Students examine how digital media is created, distributed, and shaped by platforms, algorithms, and emerging technologies. Topics include content creation and design, visual communication, user experience, social media algorithms, search and discovery, artificial intelligence, and the roles of data, identity, and ethics in digital media. Through analysis of real-world examples and industry practices, students develop a framework for evaluating digital content and communication strategies in an evolving media landscape.

MC 4382Z. Career Exploration: Destination America.

This course examines career pathways in media, communication, and related organizations through structured site visits and professional meetings within the United States. Students observe workplace practices, organizational structures, and professional roles across a range of settings, which may include public relations firms, advertising agencies, governmental organizations, professional sports organizations, and museums. Coursework emphasizes informed career exploration, professional communication, and reflective analysis of observed industries and roles. Students engage with professionals to better understand expectations, career trajectories, and workplace environments.

MC 4386. Journalism Project.

This course serves as a senior‑level portfolio experience in which students integrate advanced journalism skills to design, research, report, and produce a substantial journalistic project. Students apply reporting, writing, editing, ethical reasoning, and digital production techniques appropriate to their chosen medium and subject matter. Emphasis is placed on accuracy, fairness, clarity, and adherence to professional standards. Projects progress through proposal development, research, drafting, revision, and final presentation stages. Completed work is produced in formats suitable for publication in digital or print environments. The course emphasizes independent work supported by faculty guidance and structured peer review. Prerequisite: MC 3321 and MC 3383 and [MC 4323 or MC 4324] all with grades of "C" or better.

MC 4387. Storytelling and the Border.

This course introduces students to long‑form nonfiction writing with an emphasis on multimedia journalism. Students examine reporting practices through case studies and original work focused on the relationship between Central Texas and the U.S.–Mexico border. Instruction emphasizes research methods, source evaluation, narrative structure, and ethical reporting standards. Students analyze existing journalism, develop story proposals, and produce written and multimedia projects suitable for print and digital platforms. The course treats regional and border‑related topics as subjects of inquiry while prioritizing professional journalistic skills. (WI) Prerequisite: MC 1313 and [MC 4323 or MC 4324] both with grades of "C" or better.

MC 4388. Advanced Photojournalism.

This course builds upon the skills acquired in MC 4312–Photojournalism and focuses on advanced techniques used in professional photojournalism practice. Students apply long‑lens, micro, and action photography methods to produce extended visual projects, including documentary and profile‑based assignments. Emphasis is placed on historical context, technical mastery, ethical standards, and visual storytelling. Through applied projects and critique, students develop the ability to plan, execute, and produce publishable photojournalism suitable for professional and academic settings. Prerequisite: MC 4312 with a letter grade of "C" or better.