Bachelor of Science (B.S.) Major in Advertising (Sports Media Concentration)
Minimum required: 120 semester credit hours
Admission Requirements
- Any student admitted to Texas State University with an overall GPA of at least a 2.25 and a “C” or higher in MC 1301 will automatically be admitted to their selected major in the School of Journalism and Mass Communication. If a student does not meet these requirements upon admission, they will be temporarily classified as a pre-major in the School of Journalism and Mass Communication. As soon as the student meets any missing requirements, they will be admitted to their selected major in the School of Journalism and Mass Communication.
General Requirements
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The general education core curriculum courses are listed in the degree plan below along with the statewide component code number. See the General Education Core Curriculum section of this catalog for the Texas State requirements and options in the core curriculum, including Honors courses.
- All students seeking B.S. or B.A. degrees within the School of Journalism and Mass Communication must complete ENG 1310, ENG 1320 and COMM 1310 or their equivalent courses to meet degree requirements. Most students will meet these requirements through their general education core curriculum.
- In addition to the general education core curriculum, this major requires three hours of English literature, three hours of math/science/computer science courses and a minor.
- Students must select a minor from the approved list of Undergraduate Minors.
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For transfer students, 12 semester credit hours (7 additional hour may also be acceptable at Texas State) may be transferred from a Texas public institution of higher education for the Communication Field of Study Sub-Area Advertising/Public Relations and be applied to the Bachelor of Science degree with a major in Advertising at Texas State University. More information about the Field of Study is available in the Academic Policies section of this catalog. The transferable Texas Common Course Number (TCCN) is listed below the Texas State University course number in the following course list.
Course List Code Title Hours Competency Area 1 choose 9 hours from the following: 9 Introduction to Mass Communication TCCN: COMM 1307Introduction to Public Relations TCCN: COMM 2330Advertising TCCN: COMM 2327MC ELNATCCN: COMM 2300MC ELNATCCN: COMM 2301Competency Area 2 choose 3 hours from the following: 3 Media Writing TCCN: COMM 2311Writing for the Electronic Media TCCN: COMM 2339Video Production TCCN: COMM 1336News Writing and Reporting I TCCN: COMM 2315Editing and Managing Content TCCN: COMM 2305Photojournalism TCCN: COMM 1318MC ELNATCCN: COMM 1319MC ELNATCCN: COMM 1337MC ELNATCCN: COMM 2328MC ELNATCCN: COMM 2329MC ELNATCCN: COMM 2332Total Hours 12 - All students in this degree program must earn a "C" or higher in each of three core courses in Mass Communication, which include:
Course List Code Title Hours MC 1301 Introduction to Mass Communication 3 MC 4301 Media Law and Ethics 3 MC 4381 Fundamentals of Digital and Online Media 3 - All students in this degree program must earn a "C" or higher in all prerequisite courses and in the following major courses:
Course List Code Title Hours MC 3367 Advertising 3 MC 4317 Advertising Strategic Planning 3 MC 4333 Creative Thinking & Advertising Concepting 3 MC 3372 Advertising Media Planning 3 MC 4307 Advertising Campaigns 3 Choose 1 course from the following: Advanced Advertising Copy and Layout Advanced Strategic Planning Media Analytics and Strategy
Course Requirements
| Freshman | Hours |
|---|---|
| COMM 1310 (Component Area Option Code 090/091) | 3 |
| ENG 1310 (Communication Component Code 010) | 3 |
| ENG 1320 (Communication Component Code 010) | 3 |
| Mathematics Component Code 0201 | 3 |
| US 1100 | 1 |
| POSI 2310 (Government/Political Science Component Code 070) | 3 |
| POSI 2320 (Government/Political Science Component Code 070) | 3 |
| MC 1301 | 3 |
| MC 4381 | 3 |
| ART 2313, DAN 2313, MU 2313, or TH 2313 (Creative Arts Component Code 050) | 3 |
| Social and Behavioral Sciences Component Code 080 | 3 |
| 31 | |
| Sophomore | Hours |
| ENG Literature (Component Area Option Code 090/094) | 3 |
| PHIL 1305 or 1320 (Language, Philosophy, and Culture Component Code 040) | 3 |
| MC 3367 | 3 |
| MC 4317 | 3 |
| Life and Physical Sciences Component Code 030 | 6 |
| MC 4329 | 3 |
| SOCI 3307 | 3 |
| American History Component Code 060 | 6 |
| 30 | |
| Junior | Hours |
| Computer Science, Logic, Mathematics or science1 | 3 |
| ENG Literature | 3 |
| MC 4333 | 3 |
| MC 3372 | 3 |
| MC 4338, 4339, or 4340 | 3 |
| Minor | 9 |
| Select six hours from the following: | 6 |
| 30 | |
| Senior | Hours |
| MC 4307 | 3 |
| MC Elective | 3 |
| MC 4301 | 3 |
| Choose 1 of the following: | 1 |
| Minor | 9 |
| Free Electives | 10 |
| 29 | |
| Total Hours: 120 | |
- 1
Any mathematics course from the general education core curriculum Mathematics Component may be chosen except MATH 1316.
