Bachelor of Science (B.S.) Major in Advertising and Mass Communication

Minimum required: 120 semester credit hours

Admission Requirements

  1. Any student admitted to Texas State may declare and be admitted to the program under a temporary status called pre-mass communication. Once a student has accumulated at least thirty credit hours and meets the requirements outlined below, the student will be admitted to the school in full-major status. Students who fail to meet these requirements will not be admitted to the major.
    1. An overall GPA of at least a 2.5 on a 4.0 scale.
    2. A grade of a “C” or higher in the following courses or their equivalents:
      COMM 1310Fundamentals of Human Communication3
      ENG 1310College Writing I3
      ENG 1320College Writing II3
      MC 1301Introduction to Mass Communication3
      MC 1100BGrammar for Journalists (Note: Or a score of 70 or higher on the school's Punctuation, Usage and Grammar (PUG) test. The PUG is given by the Texas State Testing, Research-Support and Evaluation Center on the main campus. The PUG is administered weekly; call 512.245.2276 for testing times. There is a fee of $40 per test. Students enrolled at the Round Rock Campus should call the One Stop Center at (512) 716-4000 for testing information.)1

General Requirements

  1. The general education core curriculum courses are listed in the degree plan below along with the statewide component code number. See the General Education Core Curriculum section of this catalog for the Texas State requirements and options in the core curriculum, including Honors courses.

  2. In addition to the general education core curriculum, this major requires three additional hours of English literature, three hours of math/science/logic/computer science courses and a minor.
  3. Majors must select a minor from the approved list of Undergraduate Minors.
  4. All students in this degree program must earn a "C" or higher in each of four core courses in Mass Communication, which include:
    MC 1301Introduction to Mass Communication3
    MC 1313Media Writing3
    MC 4301Media Law and Ethics3
    MC 4381Fundamentals of Digital and Online Media3
  5.  All students in this degree program must earn a "C" or higher in all prerequisite courses and in the following major courses:
    MC 3367Advertising3
    MC 3372Advertising Media Planning3
    MC 4333 Creative Thinking & Advertising Concepting 3
    MC 4317Account Planning3

Course Requirements

FreshmanHours
COMM 1310 (Component Area Option Code 090/091)3
ENG 1310 (Communication Component Code 010)3
ENG 1320 (Communication Component Code 010)3
Mathematics Component Code 02013
US 11001
POSI 2310 (Government/Political Science Component Code 070)3
POSI 2320 (Government/Political Science Component Code 070)3
MC 13013
MC 43813
ART 2313, DAN 2313, MU 2313, or TH 2313 (Creative Arts Component Code 050)3
Social & Behavioral Sciences Component Code 0803
 31
SophomoreHours
ENG Literature (Component Area Option Code 090/094)3
PHIL 1305 or 1320 (Language, Philosophy & Culture Component Code 040)3
MC 13133
MC 33673
Life & Physical Sciences Component Code 0306
MC Elective3
HIST 1310 (American History Component Code 060)3
HIST 1320 (American History Component Code 060)3
SOCI 33073
 30
JuniorHours
Computer Science, Logic, Mathematics or Science13
ENG Literature3
MC 43333
MC 4317
MC 4333
6
MC 33723
Minor9
MC Elective3
MC Advanced Elective3
 33
SeniorHours
MC 43073
MC Advanced Elective3
MC 43013
Select one of the following:1
 
 
 
 
 
Minor9
Free Electives10
 29
Total Hours: 123