Bachelor of Science (B.S.) Major in Advertising

Minimum required: 120 semester credit hours

Admission Requirements

  1. Any student admitted to Texas State University with an overall GPA of at least a 2.25 and a “C” or higher in MC 1301 will automatically be admitted to their selected major in the School of Journalism and Mass Communication.   If a student does not meet these requirements upon admission, they will be temporarily classified as a pre-major in the School of Journalism and Mass Communication. As soon as the student meets any missing requirements, they will be admitted to their selected major in the School of Journalism and Mass Communication.  

General Requirements

  1. The general education core curriculum courses are listed in the degree plan below along with the statewide component code number. See the General Education Core Curriculum section of this catalog for the Texas State requirements and options in the core curriculum, including Honors courses.

  2. All students seeking B.S. or B.A. degrees within the School of Journalism and Mass Communication must complete ENG 1310, ENG 1320 and COMM 1310 or their equivalent courses to meet degree requirements. Most students will meet these requirements through their general education core curriculum.
  3. In addition to the general education core curriculum, this major requires three hours of English literature, three hours of math/science/computer science courses and a minor.
  4. Students must select a minor from the approved list of Undergraduate Minors.
  5. For transfer students, 12 semester credit hours (7 additional hour may also be acceptable at Texas State) may be transferred from a Texas public institution of higher education for the Communication Field of Study Sub-Area Advertising/Public Relations and be applied to the Bachelor of Science degree with a major in Advertising at Texas State University. More information about the Field of Study is available in the Academic Policies section of this catalog. The transferable Texas Common Course Number (TCCN) is listed below the Texas State University course number in the following course list. In some cases there are no direct equivalents for FOS courses, so the student would receive elective credit as indicated below with MC ELNA.

    Competency Area 1 choose 9 hours from the following:9
    Introduction to Mass Communication
    TCCN: COMM 1307
    Introduction to Public Relations
    TCCN: COMM 2327
    TCCN: COMM 2300
    TCCN: COMM 2301
    Competency Area 2 choose 3 hours from the following:3
    Media Writing
    TCCN: COMM 2311
    Writing for the Electronic Media
    TCCN: COMM 2339
    Video Production
    TCCN: COMM 1336
    News Writing and Reporting I
    Editing and Managing Content
    TCCN: COMM 2305
    TCCN: COMM 1318
    TCCN: COMM 1319
    TCCN: COMM 1337
    TCCN: COMM 2328
    TCCN: COMM 2329
    TCCN: COMM 2332
    Total Hours12
  6. All students in this degree program must earn a "C" or higher in each of three core courses in Mass Communication, which include:
    MC 1301Introduction to Mass Communication3
    MC 4301Media Law and Ethics3
    MC 4381Fundamentals of Digital and Online Media3
  7.  All students in this degree program must earn a "C" or higher in all prerequisite courses and in the following major courses:
    MC 3367Advertising3
    MC 3372Advertising Media Planning3
    MC 4333Creative Thinking & Advertising Concepting3
    MC 4317Advertising Strategic Planning3
    MC 4307Advertising Campaigns3
    or MC 4306 Advertising Competition
    Select one of the following:
    Advanced Advertising Copy and Layout
    Advanced Strategic Planning
    Media Analytics and Strategy

Course Requirements

First SemesterHoursSecond SemesterHours
ENG 1310 (Communication Component Code 010 [TCCN ENGL 1301])3ENG 1320 (Communication Component Code 010 [TCCN ENGL 1302])3
COMM 1310 (Component Area Option Code 090/091 [TCCN SPCH 1311])3MC 43813
Mathematics Component Code 0203ART 2313, DAN 2313, MU 2313, or TH 2313 (Creative Arts Component 050 [TCCN HUMA 1315])3
POSI 2310 (Government/Political Science Component Code 070 [TCCN GOVT 2306])3POSI 2320 (Government/Political Science Component Code 070 [TCCN GOVT 2305])3
MC 1301 (TCCN COMM 1307)3Social and Behavioral Sciences Component Code 0803
US 11001 
 16 15
First SemesterHoursSecond SemesterHours
PHIL 1305 or 1320 (Language, Philosophy, and Culture Component Code 040 [TCCN PHIL 1301 or 2306])3MC 43173
MC 33673ENG Literature (Component Area Option Code 090/094) [TCCN ENGL 2322, 2323, 2332, 2333, 2327 or 2328] 3
Life and Physical Sciences Component Code 0303Life and Physical Sciences Component Code 0303
SOCI 33073American History Component Code 0603
American History Component Code 0603MC Elective3
 15 15
First SemesterHoursSecond SemesterHours
Computer Science, Logic, Mathematics or Science13MC 4338, 4339, or 43403
ENG Literature [TCCN ENGL 2322, 2323, 2332, 2333, 2327 or 2328]3MC Elective3
MC 43333MC Advanced Elective3
MC 33723Minor6
 15 15
First SemesterHoursSecond SemesterHours
MC 4307 or 43063MC 43013
MC Advanced Elective3Minor3
Minor6Free Electives7
Free Electives3Media Performance1
 15 14
Total Hours: 120
Media Performance
Choose 1 course from the following:
Media Practicum
Grammar for Media Professionals
Drone Bootcamp
Social Media Analytics Platforms
3D Drone Modeling
Career Exploration: Destination America
Digital Media Tools and Skills
Digital Media Innovation Concepts
Freelancing for Media Professionals
Careers in Media
Fundamentals of Layout and Design
Editing and Enhancing Digital Imagery
TV News Production
Search Engine Optimization Fundamentals

Any mathematics course from the general education core curriculum Mathematics Component may be chosen except MATH 1316.