Bachelor of Science (B.S.) Major in Advertising
General Requirements
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The general education core curriculum courses are listed in the degree plan below along with the statewide component code number. See the General Education Core Curriculum section of this catalog for the Texas State requirements and options in the core curriculum, including Honors courses.
- All students seeking B.S. or B.A. degrees within the School of Journalism and Mass Communication must complete ENG 1310, ENG 1320 and COMM 1310 or their equivalent courses to meet degree requirements. Most students will meet these requirements through their general education core curriculum.
- In addition to the general education core curriculum, this major requires three hours of English literature, three hours of math/science/computer science courses and a minor.
- Students must select a minor from the approved list of Undergraduate Minors.
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For transfer students, 12 semester credit hours (7 additional hour may also be acceptable at Texas State) may be transferred from a Texas public institution of higher education for the Communication Field of Study Sub-Area Advertising/Public Relations and be applied to the Bachelor of Science degree with a major in Advertising at Texas State University. More information about the Field of Study is available in the Academic Policies section of this catalog. The transferable Texas Common Course Number (TCCN) is listed below the Texas State University course number in the following course list. In some cases there are no direct equivalents for FOS courses, so the student would receive elective credit as indicated below with MC ELNA.
Course List Code Title Hours Competency Area 1 choose 9 hours from the following: 9 Introduction to Mass Communication TCCN: COMM 1307Introduction to Public Relations TCCN: COMM 2330Advertising TCCN: COMM 2327MC ELNATCCN: COMM 2300MC ELNATCCN: COMM 2301Competency Area 2 choose 3 hours from the following: 3 Media Writing TCCN: COMM 2311Writing for the Electronic Media TCCN: COMM 2339Video Production TCCN: COMM 1336News Writing and Reporting I TCCN: COMM 2315Editing and Managing Content TCCN: COMM 2305Photojournalism TCCN: COMM 1318MC ELNATCCN: COMM 1319MC ELNATCCN: COMM 1337MC ELNATCCN: COMM 2328MC ELNATCCN: COMM 2329MC ELNATCCN: COMM 2332Total Hours 12 - All students in this degree program must earn a "C" or higher in each of three core courses in Mass Communication, which include:
Course List Code Title Hours MC 1301 Introduction to Mass Communication 3 MC 4301 Media Law and Ethics 3 MC 4342 Career Professionalism 3 MC 4381 Fundamentals of Digital and Online Media 3 - All students in this degree program must earn a "C" or higher in all prerequisite courses and in the following major courses:
Course List Code Title Hours MC 3367 Advertising 3 MC 3372 Advertising Media Planning 3 MC 4333 Creative Thinking & Advertising Concepting 3 MC 4317 Advertising Strategic Planning 3 MC 4307 Advertising Campaigns 3 or MC 4306 Advertising Competition MC 4341 The Power of Brands 3 Select one of the following: Advanced Advertising Creative Advanced Strategic Planning Advanced Media Strategy
Course Requirements
| Freshman | |||
|---|---|---|---|
| First Semester | Hours | Second Semester | Hours |
| ENG 1310 (Communication Component Code 010 [TCCN ENGL 1301]) | 3 | ENG 1320 (Communication Component Code 010 [TCCN ENGL 1302]) | 3 |
| COMM 1310 (Component Area Option Code 090/091 [TCCN SPCH 1311]) | 3 | MC 4381 | 3 |
| Mathematics Component Code 020 | 3 | ART 2313, DAN 2313, MU 2313, or TH 2313 (Creative Arts Component 050 [TCCN HUMA 1315]) | 3 |
| POSI 2310 (Government/Political Science Component Code 070 [TCCN GOVT 2306]) | 3 | POSI 2320 (Government/Political Science Component Code 070 [TCCN GOVT 2305]) | 3 |
| MC 1301 (TCCN COMM 1307) | 3 | Social and Behavioral Sciences Component Code 080 | 3 |
| US 1100 | 1 | ||
| 16 | 15 | ||
| Sophomore | |||
| First Semester | Hours | Second Semester | Hours |
| PHIL 1305 or 1320 (Language, Philosophy, and Culture Component Code 040 [TCCN PHIL 1301 or 2306]) | 3 | MC 4317 | 3 |
| MC 3367 | 3 | MC 4341 | 3 |
| Life and Physical Sciences Component Code 030 | 3 | ENG Literature (Component Area Option Code 090/094) [TCCN ENGL 2322, 2323, 2332, 2333, 2327 or 2328] | 3 |
| SOCI 3307 | 3 | Life and Physical Sciences Component Code 030 | 3 |
| American History Component Code 060 | 3 | American History Component Code 060 | 3 |
| 15 | 15 | ||
| Junior | |||
| First Semester | Hours | Second Semester | Hours |
| Computer Science, Logic, Mathematics or Science1 | 3 | MC 4338, 4339, or 4340 | 3 |
| ENG Literature [TCCN ENGL 2322, 2323, 2332, 2333, 2327 or 2328] | 3 | MC 4342 | 3 |
| MC 4333 | 3 | MC Elective | 3 |
| MC 3372 | 3 | Minor | 6 |
| Minor | 3 | ||
| 15 | 15 | ||
| Senior | |||
| First Semester | Hours | Second Semester | Hours |
| MC 4307 or 4306 | 3 | MC 4301 | 3 |
| Minor | 6 | MC 3314, 3379, 4303, 4304, 4306, 4330, 4338, 4339, or 43402 | 3 |
| MC Advanced Elective | 3 | MC Advanced Elective | 3 |
| Free Electives | 3 | Minor | 3 |
| Free Electives | 1 | ||
| Media Performance | 1 | ||
| 15 | 14 | ||
| Total Hours: 120 | |||
| Code | Title | Hours |
|---|---|---|
| Media Performance | ||
| Choose 1 course from the following: | ||
| Interviewing for Storytelling | ||
| Media Practicum | ||
| Grammar for Media Professionals | ||
| Drone Bootcamp | ||
| Social Media Analytics Platforms | ||
| 3D Drone Modeling | ||
| Career Exploration: Destination America | ||
| Digital Media Tools and Skills | ||
| Digital Media Innovation Concepts | ||
| Freelancing for Media Professionals | ||
| Careers in Media | ||
| Fundamentals of Layout and Design | ||
| Editing and Enhancing Digital Imagery | ||
| TV Program Production | ||
| Search Engine Optimization Fundamentals | ||
| Internship | ||
- 1
Any mathematics course from the general education core curriculum Mathematics Component may be chosen except MATH 1316.
- 2
MC 4306, MC 4338, MC 4339, and MC 4340 cannot double-dip with other degree requirements.
