Department of Marketing
McCoy Hall Room 424
T: 512.245.7428 F: 512.245.7475
The mission of the Department of Marketing is to prepare a diverse student population to become successful marketing professionals and responsible global citizens in a data driven world. The department complements these efforts with research that adds to marketing knowledge while providing solutions to marketing challenges. To accomplish this mission, faculty will combine effective teaching with basic, applied, and instructional scholarship with professional service. The faculty will strive for quality in all activities to help prepare students for leadership and service in a diverse, global, and competitive environment.
The Master of Science in Marketing Research and Analysis program readies graduates for positions in marketing that will be involved in creating, analyzing, interpreting, and utilizing data. These positions include marking managers, market research analysts and survey researchers. Typical job titles include Strategic Data Insights Analyst, Digital Marketing Specialists, Marketing Analyst, Consumer Insights Manager, Digital Marketing Analyst, and Data Specialist.
The mission of the Master of Science in Marketing Research and Analysis program is to better prepare marketing professionals for a marketplace that heavily relies on data and analytics. The program will prepare students to conduct marketing research and utilize marketing analytics, and to interpret the results to inform marketing strategy decisions. Students will learn to design, evaluate, execute and effectively communicate results. Special emphasis will be placed on how to best leverage the vast amounts of data that are being collected about customers, products, and other key elements of the organizational environment to increase competitive advantage as well as productivity and profitability.
The McCoy College of Business is accredited by the Association to Advance Collegiate Schools of Business (AACSB). AACSB Accreditation is known, worldwide, as the longest standing most recognized form of specialized/professional accreditation an institution can earn.
Master of Science (M.S.)
Alkire, Linda, Assistant Professor, Marketing, Ph.D., University of Manchester
Anderson, Sidney Thomas, Assistant Professor, Marketing, Ph.D., Florida State University
Badrinarayanan, Vishag A, Professor, Marketing, Ph.D., Texas Tech University
Becerra, Enrique P, Chair - Professor, Marketing, Ph.D., Florida Atlantic University
Fisk, Raymond P, Professor, Marketing, Ph.D., Arizona State University
Gupta, Aditya, Assistant Professor, Marketing, Ph.D., Penn State University Park
Jillapalli, Ravi Kumar, Lecturer, Marketing, Ph.D., Texas Tech University
Moradi, Masoud, Assistant Professor, Marketing, Ph.D., Texas Tech University
Rayburn, Steven W, Associate Professor, Marketing, Ph.D., Oklahoma State University
Sierra, Jeremy J, Professor, Marketing, Ph.D., New Mexico State Univ Main Campus
Smart, Denise T, Professor, Marketing, Ph.D., Texas A&M University
Smith, Karen H, Professor, Marketing, Ph.D., University of Texas at Austin
Suh, Taewon, Professor, Marketing, Ph.D., Saint Louis University
Syrdal, Holly Atwood, Assistant Professor, Marketing, Ph.D., University of Texas at Arlington
Turri, Anna M, Associate Professor, Marketing, Ph.D., Univ of Arkansas Main Campus
Wilson, Richard Thomas, Associate Professor, Marketing, Ph.D., St Louis Univ Ctrl Off
Zank, Gail Marie, Professor, Marketing, Ph.D., Texas A&M University
Zihagh, Fereshteh, Lecturer, Marketing, Ph.D., University of Texas at Dallas