Marketing (MKT)

MKT 3301. Introduction to Marketing for Non-business Majors.

This course introduces foundational marketing concepts for students from non-business fields. It examines how organizations create value for consumers and stakeholders through the product, pricing, promotion, and distribution decisions made. Students study how marketers analyze environmental factors, including cultural, economic, technological, and competitive influences. The course also explores frameworks used to evaluate ethical considerations and approaches to socially responsible marketing. Emphasis is placed on understanding marketing as an applied decision-making process used in a variety of industries and professional contexts. Prerequisite: A minimum 2.0 Overall GPA.

MKT 3340. Entrepreneurial Marketing.

This course examines marketing practices commonly used by startups and emerging firms to establish a position in competitive environments. Students study analytical frameworks for identifying growth opportunities, evaluating market conditions, and assessing the effectiveness of innovative marketing approaches. The course explores how entrepreneurial thinking is defined in research literature and how it influences strategic decision‑making in early‑stage ventures. Emphasis is placed on analyzing market data, comparing alternative growth strategies, and applying evidence‑based tools for evaluating marketing options. Students gain experience interpreting marketing challenges faced by new ventures while maintaining flexibility to form their own assessments of strategic approaches. Prerequisite: MKT 3343 and [ANLY 2333 or QMST 2333 or MATH 2328] both with grades of “D” or better and a minimum 2.0 Overall GPA.

MKT 3343. Principles of Marketing.

This course examines the strategic marketing process as an area of study, focusing on how organizations analyze markets, identify customer needs, and develop offerings. Students explore how marketing operates within global, cultural, economic, technological, and regulatory environments. Topics include segmentation, targeting, product strategy, pricing, distribution, and promotion. The course also analyzes theories and research related to ethical decision‑making and frameworks for evaluating the social impacts of marketing without prescribing specific viewpoints. Emphasis is placed on understanding marketing as an organizational function that uses information, technology, and planning processes to create and communicate value. Prerequisite: A minimum 2.0 Overall GPA.

MKT 3350. Consumer Behavior.

This course is a study of the role of the consumer in marketing strategy. Students analyze and evaluate the complex external and internal factors consumers use in their decision-making processes. Emphasis is placed on examining consumer behavior and satisfying consumer needs and desires using theoretical and empirical approaches to create marketing strategies in multidimensional contexts. Students evaluate marketing strategies and integrate these strategies with available technologies in developing agile, creative, and effective marketing campaigns. Prerequisite: MKT 3343 with a grade of "D" or better.

MKT 3355. Retailing.

This course examines the principles and practices of retail management, including market and trade area analysis, site selection, store layout and design, merchandising, inventory control, and promotional and pricing strategies. Students study retail formats, operational models, and analytical approaches used to evaluate retail performance. Emphasis is placed on understanding how retailers make evidence‑based decisions within competitive environments and how operational choices influence customer experience and business outcomes. Prerequisite: MKT 3343 with a grade of "D" or better.

MKT 3358. Professional Selling.

This course examines the fundamental concepts, methods, and communication techniques used in professional selling. Students learn how to plan sales interactions, identify buyer needs, structure presentations, and respond to concerns using evidence‑based approaches. The course analyzes the development of working relationships, the role of sales professionals within organizations, and factors that contribute to effective long‑term engagement with customers and partners. Through practical exercises and role-playing activities, students apply major components of the selling process, including call planning, question‑handling, and commitment strategies. This course prepares students to understand and evaluate selling practices across multiple industries and provides a foundation for advanced study in marketing, professional selling, and business communication.

MKT 3360. Sales Management.

This course examines the principles and practices involved in planning, managing, motivating, directing, and evaluating a professional sales force. Students study approaches to organizing sales territories, assessing sales effectiveness, and applying management theories to sales contexts in both business to business (B2B) and business to consumers (B2C) environments. Emphasis is placed on understanding how sales managers use analytical tools, performance metrics, and communication strategies to support organizational objectives. The course treats sales management as an applied discipline that draws on research in leadership, motivation, and customer relationship development. Case studies and simulation‑based experiences allow students to evaluate different management strategies and develop a broader perspective on sales management and sales as a profession. Students learn to analyze decision‑making processes in sales organizations, evaluate alternative management strategies, and examine the roles, responsibilities, and constraints of sales managers across B2B and B2C settings. Prerequisite: MKT 3343 and MKT 3358 both with grades of "D" or better and a minimum 2.0 Overall GPA.

MKT 3362. Studies in Free Enterprises.

This course explores entrepreneurship by examining business opportunities, analyzing feasibility, creating innovative business models, securing financing, and managing entrepreneurial firms in for-profit and non-profit contexts. Students analyze legal forms of ownership and intellectual properties such as patents, trademarks, copyrights, and trade secrets in formation of business startups. Emphasis is placed on integrating the complexities of entrepreneurship with creative business and marketing strategies. Students evaluate scalable business models and leverage available technologies in developing comprehensive business plans. Prerequisite: MKT 3343 with a grade of "D" or better and a minimum 2.0 overall GPA.

MKT 3365. Services Marketing.

This course examines the principles, frameworks, and managerial challenges involved in marketing and managing services across diverse sectors. Students study the characteristics that distinguish services from manufactured goods, the components of the services marketing mix, and approaches for designing, delivering, and evaluating service experiences. The course addresses topics such as service quality, customer expectations, service recovery, employee roles, customer participation, and the interaction of marketing with operations and human resource systems. Emphasis is placed on analytical tools and evidence‑based practices used to understand and manage service processes in competitive environments. Through applied activities, students develop skills relevant to analyzing service organizations and evaluating service strategies. Prerequisite: MKT 3343 with a grade of "D" or better.

MKT 3370. Marketing Research.

This course provides an overview of the procedures and analytical approaches used in marketing research. Students learn how to formulate research questions, evaluate data sources, and choose appropriate research designs. The course addresses sampling, measurement, data collection, and basic data analysis techniques relevant to marketing contexts. Attention is given to questionnaire development, survey implementation, and the use of software for statistical analysis. Students practice interpreting research results and presenting them in forms consistent with professional standards. Prerequisite: MKT 3343 and [ANLY 2333 or MATH 2328] both with grades of "D" or better and a minimum 2.0 Overall GPA.

MKT 3380. Sports Marketing.

This course examines integral components of sports marketing, including foundational strategic concepts, fan behavior, marketing through sports, and the marketing of sports products and services. Students study traditional sponsorship, endorsements, licensing, venue naming rights, segmentation, pricing, distribution, promotion, brand positioning, brand valuation, and key performance indicators as they apply to sport-related contexts. The course also considers emerging topics such as technology use, relationship marketing, data-driven decision making, and issues currently debated within the field. Emphasis is placed on analyzing how sports organizations and affiliated industries apply sports marketing strategies in diverse environments. Prerequisite: MKT 3343 with a grade of "D" or better.

MKT 3387. Digital Marketing.

This course examines the core concepts, tools, and analytical methods used in digital marketing. Students examine website design principles and frameworks, search engine optimization, paid search, digital display advertising, email marketing, social media marketing, and emerging technologies such as the use of artificial intelligence in digital marketing. Through structured discussion and hands‑on assignments and projects, students apply digital marketing strategies and evaluate the performance of online communication channels. The course focuses on the development of evidence‑based skills relevant to contemporary marketing environments. Prerequisite: MKT 3343 and [ANLY 2333 or MATH 2328] both with a grade of "D" or better and minimum 2.0 GPA overall.

MKT 3390. Marketing Health Care.

This course provides an overview of marketing functions in health care settings and emphasizes consumer behavior, service quality, marketing strategy, and strategic communication. Students examine how marketing tools are adapted within clinical, administrative, and commercial environments. Instruction addresses market analysis, digital platforms, regulatory factors, and global health and technology trends such as artificial intelligence (AI). The course encourages critical examination of marketing strategies by applying real‑world data, case analysis, and research‑based evaluation. Students develop analytical, communication, and decision‑making skills that support understanding of marketing challenges within diverse health care contexts and prepare them for evidence‑informed professional work. Prerequisite: MKT 3343 with a grade of "D" or better.

MKT 4310. International Marketing.

This course examines the impact of macroenvironmental characteristics, such as the economy, culture, infrastructure, legal and political systems, on international market entry decisions from a marketing perspective, including the effects on the product, price, promotion, and placement decisions to succeed in the marketplace. Students study cultural, economic, political, legal, and technological influences on international and complex markets and analyze how these environmental elements shape consumer behavior, market segmentation, and competitive positioning. Emphasis is placed on understanding how variations across markets affect product, pricing, promotional, and distribution strategies. Prerequisite: MKT 3343 or MKT 3301 with a grade of “D” or better and a minimum 2.0 overall GPA.

MKT 4312. AI and Human Behavior.

This course explores how contemporary artificial intelligence (AI) technologies shape, predict, and respond to human behavior, with an emphasis on marketing applications. It integrates theory with practice, equipping students to design responsible, AI-enhanced approaches that align with evolving consumer expectations and organizational goals. Students analyze consumer psychology through the lens of AI, examine how machine learning models interpret and influence decision-making, evaluate ethical considerations in data-driven persuasion, and apply behavioral insights to real-world marketing strategies. Prerequisite: MKT 3301 or MKT 3343 with a grade of "D" or better and a minimum 2.0 Overall GPA.

MKT 4315. Service Design.

This course introduces students to the principles, methods, and applications of service design. Students examine how people, infrastructure, communication systems, and material components interact to shape service experiences. Through applied activities, students practice tools used to analyze service processes, map customer journeys, and model service systems across a range of professional contexts. The course emphasizes inquiry‑based learning, allowing students to explore how service design frameworks can be used to study and develop service solutions. Students will also apply these methods to a service‑related project in order to build foundational design competencies. Prerequisite: MKT 3365 with a grade of "D" or better.

MKT 4330. Promotional Strategy.

This course examines promotional methods within the broader field of marketing and their connections to other organizational functions. Students study the components of integrated marketing communications, including advertising, sales promotion, public relations, personal selling, and digital media. Emphasis is placed on understanding how communication strategies are developed, evaluated, and coordinated across media platforms and relevant audiences to achieve marketing objectives. Using industry examples and applied projects, students explore the structure of promotional decisions and the analytical skills used to interpret market data to inform evidence‑based decision making. Prerequisite: MKT 3343 with a grade of "D" or better.

MKT 4337. Marketing Management.

This course provides an integrative examination of marketing management, emphasizing strategic decision‑making and the application of analytical tools. As a capstone course, students draw on knowledge from previous business coursework to develop and evaluate marketing strategies related to segmentation, targeting, positioning, product design, pricing, distribution, and promotion. The course focuses on interpreting data, assessing competitive environments, and recommending actions that align with organizational goals. Students complete applied projects that strengthen their ability to analyze markets, communicate insights, and collaborate effectively in professional contexts. Prerequisite: [ANLY 2333 or MATH 2328] and MKT 3343 and six additional hours of marketing courses all with grades of "D" or better and a minimum 2.0 Overall GPA.

MKT 4340. Marketing Analytics Foundations.

This course introduces analytical techniques used to examine marketing and business data in real-world decision contexts. Students analyze datasets, evaluate market behavior, forecast performance metrics, and develop models that inform strategic marketing decisions. Emphasis is placed on quantitative methods, optimization and experimental approaches, and data visualization tools commonly used in marketing analytics. Within the course, students evaluate model outputs, translate statistical results into managerial insights, and propose evidence-based solutions to business problems. The course centers on analytical reasoning, methodological rigor, and practical competencies relevant to advanced marketing analysis and related professional contexts. Prerequisite: MKT 3343 and [ANLY 2333 or MATH 2328] both with grades of "D" or better and a minimum 2.0 overall GPA.

MKT 4341. Marketing Data Visualization.

This course introduces students to the principles and practices of data visualization within marketing contexts. Students use contemporary visualization tools to examine marketing metrics, explore patterns, and communicate findings to various audiences. Emphasis is placed on selecting appropriate visual formats, designing clear and accurate graphics, and evaluating the effectiveness of visual communication. Through applied exercises and real‑world cases, students gain experience creating interactive dashboards, refining visual outputs, and developing analytical reports. Students complete a culminating project demonstrating their ability to organize marketing data, develop appropriate visuals, and present findings in a professional format. Prerequisite: MKT 3343 and [ANLY 2333 or MATH 2328} both with grades of "D" or better and a minimum 2.0 overall GPA.

MKT 4392. Sales Internship.

This course offers students an applied learning experience that links sales coursework with practical responsibilities in a professional environment. Working under the supervision of an external employer, students engage in tasks that contribute to sales projects and organizational objectives. Coursework includes reflective assignments designed to enhance understanding of sales processes, workplace expectations, and the relationship between academic concepts and real‑world practice. Internship participation requires approval in accordance with program eligibility guidelines. The course uses a pass/fail grading system. Prerequisites: MKT 3343 and MKT 3358 both with grades of "D" or better and instructor approval.

MKT 4395. Independent Study in Marketing.

This course supports individualized, faculty‑guided research on a marketing topic selected by the student. Projects may include scholarly literature reviews, analytical papers, or other approved forms of independent inquiry. Students develop research plans, evaluate relevant academic and professional sources, and produce written work that reflects established research practices and professional communication standards. Enrollment requires instructor approval of the proposed project prior to registration. The course may be repeated once for credit when the topic of study is substantially different. Prerequisite: Instructor approval.

MKT 4396. Directed Study in Professional Sales.

This course provides applied learning in selected sales topics. It supports individualized or small‑group study in selected areas of sales, allowing students to explore specialized interests through applied projects or research investigations. Through guided activities, software tools, and industry‑aligned resources, students investigate methods used to attract, engage, and support prospective customers. The course emphasizes analytical thinking about sales processes and encourages students to evaluate how different sales models function in a marketplace defined by changing buyer behavior. The course may be offered as direct independent instruction or as an organized class depending on departmental needs and student interest. Permission to enroll must be obtained from the instructor prior to registration. The course may be repeated once for credit when the topic of study is substantially different. Prerequisite: MKT 3343 and MKT 3358 both with grades of "D" or better and a minimum 2.0 Overall GPA.

MKT 4397. Directed Study in Marketing.

This course supports individualized or small‑group study in selected areas of marketing, allowing students to explore specialized interests through applied projects or research investigations. Students may develop strategic documents, evaluate marketing processes, or examine marketing issues using established research methods. Projects are completed in consultation with a faculty member who provides guidance on scope, methodology, and deliverables. The course may be offered as direct independent instruction or as an organized class depending on departmental needs and student interest. Instructor approval is required before registration, and students must submit a project proposal. The course may be repeated once for credit when the topic of study is substantially different. Prerequisite: Instructor approval.

MKT 4399. Marketing Internship.

This course offers students an applied learning experience that links marketing coursework with practical responsibilities in a professional environment. Working under the supervision of an external employer, students engage in tasks that contribute to ongoing marketing projects and organizational objectives. Coursework includes reflective assignments designed to enhance understanding of marketing processes, workplace expectations, and the relationship between academic concepts and real‑world practice. Internship participation requires approval in accordance with program eligibility guidelines. The course uses a pass/fail grading system. Prerequisite: MKT 3343 with a "D" or better and Instructor approval.

MKT 5199B. Thesis.

This course provides structured support for graduate students as they continue work on their thesis research. Students enroll in this course each term until the thesis is completed and submitted in its final form. The course focuses on strengthening students’ ability to evaluate research designs, conduct independent inquiry, assess the quality and relevance of evidence, and develop a coherent research report aligned with disciplinary standards. Students receive guidance on organizing, presenting, and explaining their findings to a thesis committee. Throughout the course, students refine their research questions, methodologies, and written work to progress toward successful completion of the thesis.

MKT 5220. Multinational Marketing – Product, Pricing, and Value Strategies for Global Markets.

This course studies multinational planning and coordination of marketing functions, marketing policies, and the analysis of marketing on an international scope including environmental and cultural aspects. The course introduces students to the complex and evolving realities of marketing for global markets with consideration for different cultural perspectives. Such perspective is important for leaders and senior executives of people aspiring to senior leadership positions in business setting. The course starts with an overview of the macro level environments faced in international markets (i.e., cultures, economic systems, legal systems, governments, etc.) and then addresses 4Ps global marketing strategy implementation.

MKT 5299B. Thesis.

This course provides structured support for graduate students as they continue work on their thesis research. Students enroll in this course each term until the thesis is completed and submitted in its final form. The course focuses on strengthening students’ ability to evaluate research designs, conduct independent inquiry, assess the quality and relevance of evidence, and develop a coherent research report aligned with disciplinary standards. Students receive guidance on organizing, presenting, and explaining their findings to a thesis committee. Throughout the course, students refine their research questions, methodologies, and written work to progress toward successful completion of the thesis.

MKT 5321. Marketing Management.

This course examines the concepts, analytical tools, and decision frameworks used in marketing management. Students study market analysis, buyer behavior, segmentation, targeting, positioning, and the marketing mix through lectures, case analysis, and discussion. Emphasis is placed on interpreting research, evaluating strategic alternatives, and understanding how marketing decisions influence organizational performance. The course integrates various examples from contemporary business contexts to illustrate how marketing managers address challenges related to product, pricing, distribution, and integrated marketing communications. Prerequisite: B A 5351 with a grade of "C" or better.

MKT 5322. Marketing Research Methods.

This course introduces analytical techniques used in marketing research to support evidence‑based decision making. Students examine methods for collecting and organizing data, selecting appropriate analytical procedures, and interpreting statistical results. The course covers descriptive, inferential, and multivariate approaches commonly applied in marketing contexts. Students learn to evaluate the strengths and limitations of different research designs and to prepare clear, objective reports that communicate analytical findings. The course emphasizes the responsible use of data in addressing marketing problems. Prerequisite: MKT 5321 and ANLY 5334 both with grades of "C" or better.

MKT 5323. Qualitative Research in Marketing.

This course examines qualitative methods used in marketing and market research, emphasizing the role of systematic inquiry in generating rich, context‑specific insights about consumers, organizations, and market environments. Students explore a range of methodological approaches—including interviews, focus groups, projective techniques, observation, and analysis of written and digital text data—to understand how qualitative evidence is collected and interpreted. The course emphasizes the design and execution of qualitative research projects, highlighting how research questions, sampling decisions, data collection protocols, and thematic analysis influence the conclusions that can be drawn.

MKT 5330. International Marketing.

This course examines the application of marketing concepts in a global business environment. It focuses on marketing management within international strategies and innovation frameworks. Topics include the planning and coordination of marketing functions, development of global marketing policies, and analysis of marketing activities across diverse markets. Emphasis is placed on understanding environmental, economic, and cultural factors that influence decision-making in international marketing contexts and the integration of these factors into strategic planning. Prerequisite: B A 5351 with a grade of "C" or better.

MKT 5340. Digital Marketing.

This course introduces key concepts and analytical approaches used to plan and evaluate digital marketing strategies. Students examine major digital channels—such as search, social media, mobile communication, email, online advertising, and websites—and consider how these channels influence customer engagement and marketing outcomes. The course emphasizes customer‑centric analysis, digital journey mapping, web and user experience principles, and methods for assessing campaign effectiveness. Emerging developments in automation, privacy, and platform changes are discussed to support evidence‑based evaluation in dynamic digital environments. Prerequisite: MKT 5321 with a grade of "C" or better.

MKT 5341. Social Media Marketing and Analysis.

This course examines the concepts, tools, and analytical methods used in social media marketing. Students explore approaches for evaluating social media activity, identifying target audiences, and developing data‑informed marketing strategies. Emphasis is placed on understanding platform characteristics, assessing engagement metrics, and applying analytical insights to inform marketing decisions. Through applied projects, students gain experience creating and assessing social media content, analyzing performance outcomes, and developing comprehensive social media marketing plans. Students may also complete industry‑recognized digital marketing certifications that document the skills acquired in the course. Prerequisite: MKT 5321 with a grade of "C" or better or instructor approval.

MKT 5345. Marketing Analytics.

This course examines analytical methods used to connect customer data and market information to strategic marketing decision-making. Topics include foundational concepts in marketing analytics such as data collection, visualization, forecasting, segmentation, pricing analytics, predictive modeling, and experiment design. Emphasis is placed on the practical use of analytical software tools for working with real or representative datasets. Students analyze techniques for interpreting analytical results and presenting insights in formats relevant to professional marketing contexts. The course focuses on applying analytical methods to address practical marketing problems and translate data into actionable marketing strategies. Prerequisite: MKT 5321 and ANLY 5334 both with grades of "C" or better or instructor approval.

MKT 5346. Contemporary Topics in Marketing Analytics.

This course provides an overview of advanced concepts and tools used in modern marketing analytics. Students study strategic analytical frameworks, geospatial mapping techniques, Bayesian Network modeling, and topic analysis using large datasets. The course emphasizes data‑driven interpretation and application of analytics in varied marketing contexts while reviewing emerging tools shaping the discipline. Students engage with current analytical software and learn to apply analytical tools to marketing scenarios and evaluate emerging techniques within the broader data‑driven landscape. Prerequisite: ANLY 5334 with a grade of “C” or better or instructor approval.

MKT 5347. AI and Data Visualization for Marketing.

This course introduces foundational and applied aspects of artificial intelligence, machine learning, and data visualization in marketing analytics. Students learn core machine learning approaches for prediction and pattern discovery, along with natural language processing techniques for analyzing text, while working with structured and unstructured data using AI tools. Instruction emphasizes how these methods support key marketing activities such as prediction, customer segmentation and targeting, personalization and recommendation, and customer insight generation. The course also addresses technical considerations such as model interpretability and data quality, alongside ethical issues including algorithmic bias in AI systems. Through applied assignments and a project using real-world datasets, students use visualization for exploratory analysis and machine learning methods to develop data-driven models addressing business problems. Prerequisite: MKT 5321 and ANLY 5334 both with grades of "C" or better or instructor approval.

MKT 5348. Python for Marketing Analytics.

This course provides an applied introduction to Python programming for marketing analytics. Topics include data preparation, visualization, regression, classification, clustering, association rule mining, natural language processing, and introductory neural networks. Emphasis is placed on applying Python-based analytical tools and AI-assisted coding in Python to examine marketing datasets and develop predictive and descriptive models. Students analyze techniques for interpreting analytical results and presenting insights relevant to marketing decision-making. The course focuses on applying programming and machine-learning methods to address marketing problems and translate complex data into actionable marketing insights. Prerequisite: MKT 5321 and ANLY 5334 both with grades of "C" or better or instructor approval.

MKT 5350. Strategic Marketing Analysis and Planning.

This course examines strategic marketing decision making through the use of marketing intelligence, metrics, and data visualization dashboards. Students analyze marketing challenges involving customers, brands, marketing mix decisions, value creation and extraction, and firm performance. The course focuses on developing students’ ability to collect, interpret, and evaluate marketing data, and to apply analytical methods that support evidence-based decision making. Through guided cases, software-based analysis, and a project, students practice diagnosing marketing problems, exploring alternative solutions, and developing data-supported recommendations. The course emphasizes practical application, enabling students to transform analytics into insights that inform strategic marketing planning and improve organizational outcomes. Prerequisite: MKT 5322 with a grade of "C" or better.

MKT 5395. Independent Study in Marketing.

This course supports individualized, faculty‑guided research on a marketing topic selected by the student. Projects may include scholarly literature reviews, analytical papers, or other approved forms of independent inquiry. Students develop research plans, evaluate relevant academic and professional sources, and produce written work that reflects established research practices and professional communication standards. Enrollment requires instructor approval of the proposed project prior to registration. The course may be repeated once for credit when the topic of study is substantially different. Prerequisite: Instructor approval.

MKT 5397I. Entrepreneurial Marketing.

This course examines how marketing concepts and tools support the development and growth of entrepreneurial ventures. Students analyze how foundational marketing elements—such as segmentation, targeting, positioning, pricing, product design, branding, promotion, and distribution—inform decision‑making in start‑up and early‑stage environments. Emphasis is placed on the challenges entrepreneurs face when working with limited resources and when introducing new offerings to a market. Using a hands‑on, applied approach, the course provides a conceptual framework and practical methods for evaluating market opportunities and developing an entrepreneurship‑focused marketing plan. Students learn how marketing strategy can guide venture creation, differentiation, and sustainable competitive advantage in diverse entrepreneurial contexts. Prerequisite: Instructor approval.

MKT 5398. Internship in Marketing.

This course offers students an applied learning experience that links marketing coursework with practical responsibilities in a professional environment. Working under the supervision of an external employer, students engage in tasks that contribute to ongoing marketing projects and organizational objectives. Coursework includes reflective assignments designed to enhance understanding of marketing processes, workplace expectations, and the relationship between academic concepts and real‑world practice. Internship participation requires approval in accordance with program eligibility guidelines. Prerequisite: Instructor approval.

MKT 5399A. Thesis.

This course provides structured support for graduate students as they continue work on their thesis research. Students enroll in this course each term until the thesis is completed and submitted in its final form. The course focuses on strengthening students’ ability to evaluate research designs, conduct independent inquiry, assess the quality and relevance of evidence, and develop a coherent research report aligned with disciplinary standards. Students receive guidance on organizing, presenting, and explaining their findings to a thesis committee. Throughout the course, students refine their research questions, methodologies, and written work to progress toward successful completion of the thesis. This course represents a student’s initial thesis enrollments. No thesis credit is awarded until student has completed the thesis in Marketing Research and Analysis.

MKT 5399B. Thesis.

This course provides structured support for graduate students as they continue work on their thesis research. Students enroll in this course each term until the thesis is completed and submitted in its final form. The course focuses on strengthening students’ ability to evaluate research designs, conduct independent inquiry, assess the quality and relevance of evidence, and develop a coherent research report aligned with disciplinary standards. Students receive guidance on organizing, presenting, and explaining their findings to a thesis committee. Throughout the course, students refine their research questions, methodologies, and written work to progress toward successful completion of the thesis.

MKT 5599B. Thesis.

This course provides structured support for graduate students as they continue work on their thesis research. Students enroll in this course each term until the thesis is completed and submitted in its final form. The course focuses on strengthening students’ ability to evaluate research designs, conduct independent inquiry, assess the quality and relevance of evidence, and develop a coherent research report aligned with disciplinary standards. Students receive guidance on organizing, presenting, and explaining their findings to a thesis committee. Throughout the course, students refine their research questions, methodologies, and written work to progress toward successful completion of the thesis.

MKT 5999B. Thesis.

This course provides structured support for graduate students as they continue work on their thesis research. Students enroll in this course each term until the thesis is completed and submitted in its final form. The course focuses on strengthening students’ ability to evaluate research designs, conduct independent inquiry, assess the quality and relevance of evidence, and develop a coherent research report aligned with disciplinary standards. Students receive guidance on organizing, presenting, and explaining their findings to a thesis committee. Throughout the course, students refine their research questions, methodologies, and written work to progress toward successful completion of the thesis.

MKT 7321. Marketing Management.

This course examines the concepts, analytical tools, and decision frameworks used in marketing management. Students study market analysis, buyer behavior, segmentation, targeting, positioning, and the marketing mix through lectures, case analysis, and discussion. Emphasis is placed on interpreting research, evaluating strategic alternatives, and understanding how marketing decisions influence organizational performance. The course integrates various examples from contemporary business contexts to illustrate how marketing managers address challenges related to product, pricing, distribution, and integrated marketing communications.